Job Title: Integrated Marketing Manager
Location: London, UK (Hybrid)
Experience: 7+ years
Job Summary:
The purpose of this job is to develop, execute and report against the integrated marketing strategy for GTMs of Sales organizations to drive increased brand awareness and revenue growth. The Integrated Marketing Manager is part of the Global Marketing team, which is part of the Marketing & Proposals and Global Alliances department, and reports through the VPs of the department, who then reports to the CEO, responsible for global Sales & Sales Operations of WWT. The Integrated Marketing Manager works closely with teammates and partners across Corporate Marketing, Creative Services, Digital Marketing, Analytics and Sales/Marketing, as well as with the Sales, Services, Global Alliances and Executive Leadership. This job supports the development of Global Marketing strategy and execution for the specific Sales Organization the job aligns to.
Responsibilities:
- Develops comprehensive solution marketing plans and strategies for the specific Sales LOB/Region, the job aligns to, that delivers against WWT core value proposition and priority GTM’s by leveraging key market insights to drive positive business results.
- Works cross functionally to develop solution marketing plans across paid, owned and earned platforms.
- Makes significant contributions towards the generation of new business and growth opportunities.
- Collaborates and aligns with internal teams (Sales, Marketing and Alliances) and external (Partner, Vendor) to develop relevant marketing programs and strategies.
- Leads/Assists in market research and competitive benchmarking.
- Focuses on outcome analysis to understand the effectiveness of tactics within the agreed upon WWT Sales and Partner goals.
- Deploys marketing campaigns that drive brand awareness, customer acquisition, expansion and retention aligned with partner, practice and sales priorities.
- Includes development of timelines, budgets, OEM funding (acquisition & proof of performance), SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefs.
- Deliverables of projects may include signage, video, collateral, website content, emails, ads, PR, events, and promotions.
- Works with agency partners and across all WWT internal functions to develop and execute specific programs.
- Prepares presentations and clearly communicates findings from initiatives to management and the broader organization, i.e.. Partner QBRs, Community Reviews, ATSM
- Measures outcomes of marketing efforts with regular quantitative-driven check-ins with leadership or as requested by manager, practice or partners, ie. Community Reviews, HMRs
- Data gathering and collection: use provided tools and platforms to search, filter and collect relevant statistics and results. (CTR, exit and bounce rates, session time, avg pages per session, pipeline, revenue, etc.)
- Marketing analysis and insights: review and analyze campaign and marketing performance data utilizing dashboards and reports provided by WWT’s Analytics and Digital Marketing teams or agencies to formulate insights and recommendations on how to adjust, prioritize and optimize efforts for subsequent campaign phases or marketing programs.
- If applicable, required to meet quarterly/annual goals or MOU milestones outlined by the OEM partner the role supports
Requirements:
- Bachelor’s Degree in Arts/Sciences (BA/BS) or related field.
- 5+ years of experience in marketing role that drove deeper engagement with target audiences, increased adoption and delivered bottom-line results
- Experience with: SalesForce, Excel, Tableau, PowerPoint, Trello, SmartSheets, Marketing Cloud, Sprinklr, Google Analytics, Amplitude, Segment
- Ability to think strategically and analytically to evaluate marketing campaigns.
- Strong planning and organizational skills including the ability to manage several work streams simultaneously.
- Experience and/or knowledge of content and digital strategies to support the entire buyers’ journey from awareness through loyalty.
- Passionate about technology and strive to be up-to-date on the latest industry trends and market conditions. Prior experience marketing technology, particularly practice area a plus.
- Ability to collaborate, lead and work in a fast-paced organization
- Excellent communications skills both written and oral
- Both a team player and self-motivated. Ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise
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