Channel Director – Established Soft Drink Business – Midlands – Salary Negotiable
An exciting opportunity has gone live to work with an established and instantly recognizable soft drink brand covering the length of the United Kingdom. This client boasts a fantastic range of products, an excellent culture and the chance to progress within the business. This client has over 100 years in the industry!!
As the Channel Director you will be responsible for driving growth across the Out-of-home and Foodservice channels, with direct responsibility for commercial P&L, team leadership, product launching and growth in the sector. This is a role where you will be required to strategize and win business.
What You’ll Get
- Competitive salary, bonus and car allowance
- Fun, dynamic and supportive working culture
- Chance to shape and lead the full channel
- Healthcare, pension and additional holiday allowances
- Lead and execute the commercial strategy across the Foodservice and Out of Home sectors
- Identify, target and win new business with key operators, groups, and hospitality accounts
- Manage and expand relationships with wholesalers, distributors, and key route to market partners.
- Oversee national and regional account relationships, ensuring high levels of engagement and performance
- Manage relationships with sales agencies to deliver on KPI’s and ensure brand advocacy.
- Line manage a team of BDMs, setting clear goals, supporting development, and driving results
- Collaborate with marketing, operations, and brand teams to create compelling campaigns and customer offers
- Own forecasting, pricing strategy, promotional planning, and margin management for your channel
- Monitor trends and competitor activity to inform decision making and maintain competitive advantage
The ideal Channel Director candidate
- Proven experience in a commercial, sales, or account management leadership role within the FMCG industry (Foodservice and OOH is essential)
- Strong network across the Foodservice and Out of Home sectors
- Track record of successfully managing and developing high-performing sales teams
- Solid understanding of route to market structures and wholesale operations
- Commercially astute with excellent negotiation and relationship-building skills
- Ambitious, self‑motivated and target‑driven, with strong leadership presence
Channel Director – Established Soft Drink Business – Midlands – Salary Negotiable
An exciting opportunity has gone live to work with an established and instantly recognizable soft drink brand covering the length of the United Kingdom. This client boasts a fantastic range of products, an excellent culture and the chance to progress within the business. This client has over 100 years in the industry!!
As the Channel Director you will be responsible for driving growth across the Out-of-home and Foodservice channels, with direct responsibility for commercial P&L, team leadership, product launching and growth in the sector. This is a role where you will be required to strategize and win business.
What You’ll Get
- Competitive salary, bonus and car allowance
- Fun, dynamic and supportive working culture
- Chance to shape and lead the full channel
- Healthcare, pension and additional holiday allowances
- Lead and execute the commercial strategy across the Foodservice and Out of Home sectors
- Identify, target and win new business with key operators, groups, and hospitality accounts
- Manage and expand relationships with wholesalers, distributors, and key route to market partners.
- Oversee national and regional account relationships, ensuring high levels of engagement and performance
- Manage relationships with sales agencies to deliver on KPI’s and ensure brand advocacy.
- Line manage a team of BDMs, setting clear goals, supporting development, and driving results
- Collaborate with marketing, operations, and brand teams to create compelling campaigns and customer offers
- Own forecasting, pricing strategy, promotional planning, and margin management for your channel
- Monitor trends and competitor activity to inform decision making and maintain competitive advantage
The ideal Channel Director candidate
- Proven experience in a commercial, sales, or account management leadership role within the FMCG industry (Foodservice and OOH is essential)
- Strong network across the Foodservice and Out of Home sectors
- Track record of successfully managing and developing high-performing sales teams
- Solid understanding of route to market structures and wholesale operations
- Commercially astute with excellent negotiation and relationship-building skills
- Ambitious, self‑motivated and target‑driven, with strong leadership presence
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