Regional Business Manager

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Our Client is a rapidly growing Branded Generics company who put ethical practices and sustainability at the heart of what they do.


Due to continued expansion, they are looking to recruit a Regional Business Manager to manage a small inexperienced sales team to drive an increase in prescribing for their Ophthalmology products in both London and the Midlands.


Overview

We are looking for a proactive and hands-on Regional Business Manager to lead a small, developing field team within the branded generics space. This 12-month contract will focus primarily on ophthalmology products across primary care, alongside a smaller portfolio in pain management.

This role is ideally suited to a leader who enjoys developing junior talent, driving activity in the field, and leading from the front in a competitive, fast-paced environment.


Key Responsibilities

  • Lead, coach, and develop a team of 4 junior sales representatives, building capability, confidence, and performance
  • Drive high levels of field activity across primary care, with a focus on GPs, practice pharmacists, and local prescribing influencers
  • Provide regular in-field coaching, supporting skill development and improving call quality and outcomes
  • Support targeted engagement within secondary care (e.g. ophthalmology clinics, hospital specialists) to influence prescribing pathways
  • Implement national sales strategy and translate it into clear, actionable regional plans
  • Monitor KPIs, activity levels, and sales performance — intervening quickly to drive improvements
  • Foster a high-performance, accountable team culture
  • Work closely with cross-functional teams (marketing, market access) to maximise product uptake
  • Ensure full compliance with ABPI Code of Practice


Key Requirements

  • Experience as a National Sales Manager, Regional Sales Manager, or Senior Territory Manager ready to step up
  • Strong background in primary care sales; ophthalmology experience highly desirable (or ability to learn quickly)
  • Experience managing or mentoring junior representatives
  • Proven ability to drive activity and performance in a KPI-driven environment
  • Exposure to secondary care/hospital interfaces is advantageous
  • Commercially aware with good analytical skills
  • ABPI qualified


Personal Attributes

  • Hands-on leader who leads by example in the field
  • Strong coach and developer of people
  • Energetic, driven, and comfortable managing a junior team
  • Pragmatic and solutions-focused
  • Excellent communicator with strong influencing skills


Contract Details

  • 12-month contract
  • Competitive package (dependent on experience)
  • National travel required

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Company: Integrow Recruitment Solutions
Apply for the Regional Business Manager
Location: London
Job Description:

Our Client is a rapidly growing Branded Generics company who put ethical practices and sustainability at the heart of what they do.

Due to continued expansion, they are looking to recruit a Regional Business Manager to manage a small inexperienced sales team to drive an increase in prescribing for their Ophthalmology products in both London and the Midlands.

Overview

We are looking for a proactive and hands-on Regional Business Manager to lead a small, developing field team within the branded generics space. This 12-month contract will focus primarily on ophthalmology products across primary care, alongside a smaller portfolio in pain management.

This role is ideally suited to a leader who enjoys developing junior talent, driving activity in the field, and leading from the front in a competitive, fast-paced environment.

Key Responsibilities

  • Lead, coach, and develop a team of 4 junior sales representatives, building capability, confidence, and performance
  • Drive high levels of field activity across primary care, with a focus on GPs, practice pharmacists, and local prescribing influencers
  • Provide regular in-field coaching, supporting skill development and improving call quality and outcomes
  • Support targeted engagement within secondary care (e.g. ophthalmology clinics, hospital specialists) to influence prescribing pathways
  • Implement national sales strategy and translate it into clear, actionable regional plans
  • Monitor KPIs, activity levels, and sales performance — intervening quickly to drive improvements
  • Foster a high-performance, accountable team culture
  • Work closely with cross-functional teams (marketing, market access) to maximise product uptake
  • Ensure full compliance with ABPI Code of Practice

Key Requirements

  • Experience as a National Sales Manager, Regional Sales Manager, or Senior Territory Manager ready to step up
  • Strong background in primary care sales; ophthalmology experience highly desirable (or ability to learn quickly)
  • Experience managing or mentoring junior representatives
  • Proven ability to drive activity and performance in a KPI-driven environment
  • Exposure to secondary care/hospital interfaces is advantageous
  • Commercially aware with good analytical skills
  • ABPI qualified

Personal Attributes

  • Hands-on leader who leads by example in the field
  • Strong coach and developer of people
  • Energetic, driven, and comfortable managing a junior team
  • Pragmatic and solutions-focused
  • Excellent communicator with strong influencing skills

Contract Details

  • 12-month contract
  • Competitive package (dependent on experience)
  • National travel required

Posted: May 2nd, 2026