Interim Chief Marketing Officer

Who you are

• Data-driven marketing leadership:

  • You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making.
  • You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes.
  • You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.

• Demand generation expertise:

  • You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth.
  • You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration.
  • Experience with account-based marketing and supporting both mid-market and enterprise sales motions is preferred.

• Acquisition channel expertise:

  • You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation.
  • You understand how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation.
  • You are also aware of how emerging AI-driven search environments are changing discovery and distribution.

• B2B CRM expertise:

  • You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution.
  • You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting.

• Strategic planning and forecasting:

  • You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement.
  • You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives.

• Cross-functional collaboration:

  • You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned.
  • You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace.

• Communication and storytelling:

  • You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision.
  • You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives.

• Personal attributes:

  • You bring high energy, positivity, and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects.

What the job involves

• Lead growth at Unbiased as Interim CMO. Own marketing across our AI-powered advice marketplace, drive revenue, and scale a high-performing team as we double the business in the UK and US.
• Unbiased is looking for an interim Chief Marketing Officer to lead the next phase of growth across both sides of our marketplace.
• This role owns marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the Unbiased platform.
• We’re a high growth business, with plans to double revenues in the next two years, and deliver even more growth to our financial advice customers.
• The interim CMO will lead an established marketing organisation of 12, drive immediate commercial performance, and build the strategic foundations required for long term growth.
• The role requires a balance of strategic thinking, operational leadership, and strong data driven decision making.

Long term B2C and B2B marketing strategy

• You will define and evolve the long term marketing strategy across both sides of the Unbiased marketplace.
• This includes building a deep understanding of our two core audiences, financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels we use to reach them.
• You will lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals.
• The role requires the ability to translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation.

B2B pipeline building

• You will lead the marketing function responsible for generating demand from financial advisors and advisory firms.
• The focus of this work is building pipeline value, ROI and driving new customer acquisition across the industry.
• This requires a strong understanding of our target customers and the different sales motions involved.
• You will oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles.
• This part of the business is evolving rapidly and is led operationally by the Head of B2B Marketing.

B2C trading performance

• You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets.
• This responsibility requires strong capability in channel strategy, capital allocation, and performance forecasting.
• You will work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels.

Team development

• You will lead and support the combined marketing teams across B2B and B2C functions.
• The role includes developing individual team members, strengthening leadership capability within the group, and improving overall team performance.
• You will help ensure the organisation is aligned around clear goals, effective collaboration, and strong execution.

Marketing innovation

• You will challenge and evolve the way the marketing organisation operates.
• This includes identifying new tools, processes, and working practices that improve effectiveness and speed.
• A key focus will be the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation.

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