Senior Research Manager – B2C

Overview

The Senior Research Manager role will lead The Economist’s B2C Research function and act as a trusted adviser to senior stakeholders supporting high-impact strategic decision-making.

Key Success Metrics

• Trusted Adviser Status: The degree to which the Senior Research Manager and their team are consulted proactively on complex strategic questions.
• Influence & Relationship Strength: The ability to build deep partnerships with business stakeholders and influence decision-making.
• Insight Narrative Quality and Impact: The effectiveness of storytelling and the creation of high-impact narratives that lead to clear business actions.
• Focus on Excellence: The degree to which the team is regarded as a torch-bearer of excellence, meeting the highest standards in quality, pace, innovation, and expertise.
• Engagement Impact: Improved speed of insight delivery and integration of research insights into core business workflows.
• Adoption: Level of engagement and usage of self-service research and analytics tools within the research team and across the organization.

Responsibilities

• Lead and deliver best-in-class research aligned to the organisation’s strategic goals.
• Provide a deep understanding of audiences, brands, and categories via actionable insights.
• Partner effectively with data and analytics colleagues to provide well-rounded insights reporting.
• Effectively manage senior stakeholder relationships to translate complex business questions into focused research objectives.
• Champion the value of research and insight across the company as the voice of the customer/consumer.
• Disseminate audience, brand, and category insight in creative and engaging ways to enable customer‑centric decision‑making across the wider business.
• Define and implement an action plan for scaling research capabilities and delivering consistent, high‑quality insights.
• Advocate for data‑driven decision‑making and the value of market and consumer insight across the business.
• Direct strategic research to deliver business growth and a better understanding of consumers and their interactions with products and services.
• Design, manage, and lead complex research projects across multiple business areas and audience segments.
• Set clear objectives, timings, and methodological recommendations for projects.
• Use a broad range of quantitative and qualitative methods to explore market opportunities, consumer needs, and test business strategies.
• Analyse and synthesize data from various sources to develop clear, actionable insights.
• Collaborate with cross‑functional teams, including product, acquisition and retention marketing, editorial, and commercial departments.
• Communicate and interpret results to key stakeholders, tailoring presentations to different audiences.
• Create clear and accessible outputs with relevant analysis and actionable insights.
• Work collaboratively with the data insights team to integrate audience behaviours into holistic outputs.
• Manage and mentor a team of 3 experienced researchers, setting clear objectives and delivering timely insights.
• Build a culture of excellence, AI‑powered efficiency, learning, innovation, and embed DRI team behaviours.
• Identify and develop outstanding talent, build talent pipelines and nurture successors.
• Reimagine the purpose, activities, and added‑value of the research function to make it “fit for the future” in a world of rapid technical change driven by AI.
• Drive continuous process, technical, and operating model innovation that delivers quantified KPI improvement and material commercial impact.
• Leverage AI to improve the pace, timeliness, rigor, and impact of research.
• Seek and deliver on opportunities to close the “say-do” divide by integrating behavioural and consumer data into research data-sets.

Qualifications & Experience

• Extensive experience with primary quantitative research, including audience profiling/segmentation, brand strategy, product development, pricing, commercial research, and managing online communities/panels.
• Knowledge of qualitative methods such as depth interviews, video diaries, or ethnography.
• Ability to integrate learnings from various non‑research sources, including behavioural and customer analytics.
• Experience with research analytics methods (MaxDiff, CDC, PSM, clustering, etc.) and merging behavioural and customer analytics data‑sets with research data‑sets.
• Talent for delivering a compelling story, actionable insights, and strong presentation skills that change perspectives and spur action.
• Proven experience collaborating with stakeholders across various business functions.
• Demonstrated track record of building trusted advisor relationships with senior executives and influencing decision‑making.
• Demonstrated project management and organizational skills, with proven attention to detail, on‑time delivery, and clear/accurate stakeholder updates.
• Demonstrated curiosity and evidence of leveraging AI and other technologies to improve research pace, timeliness, rigor, and impact.
• Experienced and fluent in the use of product and user analytics tools (Amplitude, Mixpanel, Google Analytics, etc.).
• Working knowledge of statistical software (SPSS, Q) or programming languages (Python, SQL, R).
• Domain knowledge: Experience in a global subscription or membership‑based business.
• Knowledge of standard media or industry secondary sources.

Benefits

Our benefits package supports wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counseling and wellbeing resources through our Employee Assistance Program. Lifestyle benefits include a Work From Anywhere program, generous annual and parental leave, dedicated days off for volunteering and moving home, and free access to all The Economist content, including an online subscription, apps, podcasts and more.

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