Reporting To
Store Manager / Assistant Manager
About the Business
Sonny's Jewellers is a well-established luxury jewellery business. We specialise in offering a wide range of fine jewellery, including bespoke, custom-designed pieces crafted to the highest standards. Our reputation is built on exceptional craftsmanship, premium materials, and a highly personalised customer experience. Sonny's Jewellers is a national award-winning luxury jewellery business and one of three independently branded boutiques owned and operated by the same family. Each store has its own unique identity and specialism, allowing us to offer a diverse and distinctive range of products and services across all locations.
Core Values
“We act with fairness, caring and respect in everything we do and prove ourselves to be reliable in every situation”
About the Role
We are seeking a driven and customer-focused Sales Consultant to join our award-winning team. This role is centred on delivering an exceptional, luxury retail experience, guiding clients to make confident, informed purchasing decisions, from everyday pieces to bespoke, high-value designs.
While a passion for jewellery is welcomed, we are particularly interested in candidates with a background in luxury retail, as full product training will be provided.
You will play a key role in achieving and exceeding sales targets, building lasting client relationships, and delivering a premium, personalised service at every stage of the customer journey.
Key Responsibilities
- Deliver a luxury, tailored customer experience that exceeds expectations
- Achieve and exceed individual and store sales targets
- Guide customers through product selections and bespoke design consultations
- Build, manage, and grow your personal client portfolio
- Maintain consistent communication with clients throughout their journey
- Maximise every sales opportunity through expert advice and upselling
- Liaise with internal teams to ensure seamless order fulfilment
- Maintain high standards of store presentation and professionalism
About You
We are looking for someone who is:
- Experienced in luxury or premium retail sales (jewellery experience not essential)
- Confident, enthusiastic, and highly sales-driven
- Passionate about delivering exceptional customer service
- A strong communicator with excellent interpersonal skills
- Well-presented, professional, and detail-oriented
- Motivated, proactive, and able to use initiative
- A team player who thrives in a fast-paced, target-driven environment
- Comfortable using technology and retail systems
Desirable (but not essential)
- Experience with high-value or consultative sales
- Background in bespoke or made-to-order products
- Visual merchandising experience
- Advanced selling or negotiation skills
What We Offer
- Basic salary with uncapped commission
- Performance-based bonus opportunities
- Full product and sales training
- Ongoing development and career progression
- The opportunity to join an award-winning, premium brand known for quality and creativity
Benefits
- Employee Assistance Program
- access to Bright Exchange
- 28 days annual leave
- company pension
Working Hours
- 37.5 hours per week
- Two days off during the week
Why Join Us?
This is more than a sales role, it’s an opportunity to become part of a brand that blends heritage with modern luxury. You’ll be empowered to build meaningful client relationships, develop specialist expertise, and play a key role in a high-performing team.
#J-18808-Ljbffr”, “datePosted”: “2026-05-18”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Sonny's Jewellers”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__435638227__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=835” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “Birmingham” } } }Reporting To
Store Manager / Assistant Manager
About the Business
Sonny’s Jewellers is a well-established luxury jewellery business. We specialise in offering a wide range of fine jewellery, including bespoke, custom-designed pieces crafted to the highest standards. Our reputation is built on exceptional craftsmanship, premium materials, and a highly personalised customer experience. Sonny’s Jewellers is a national award-winning luxury jewellery business and one of three independently branded boutiques owned and operated by the same family. Each store has its own unique identity and specialism, allowing us to offer a diverse and distinctive range of products and services across all locations.
Core Values
“We act with fairness, caring and respect in everything we do and prove ourselves to be reliable in every situation”
About the Role
We are seeking a driven and customer-focused Sales Consultant to join our award-winning team. This role is centred on delivering an exceptional, luxury retail experience, guiding clients to make confident, informed purchasing decisions, from everyday pieces to bespoke, high-value designs.
While a passion for jewellery is welcomed, we are particularly interested in candidates with a background in luxury retail, as full product training will be provided.
You will play a key role in achieving and exceeding sales targets, building lasting client relationships, and delivering a premium, personalised service at every stage of the customer journey.
Key Responsibilities
- Deliver a luxury, tailored customer experience that exceeds expectations
- Achieve and exceed individual and store sales targets
- Guide customers through product selections and bespoke design consultations
- Build, manage, and grow your personal client portfolio
- Maintain consistent communication with clients throughout their journey
- Maximise every sales opportunity through expert advice and upselling
- Liaise with internal teams to ensure seamless order fulfilment
- Maintain high standards of store presentation and professionalism
About You
We are looking for someone who is:
- Experienced in luxury or premium retail sales (jewellery experience not essential)
- Confident, enthusiastic, and highly sales-driven
- Passionate about delivering exceptional customer service
- A strong communicator with excellent interpersonal skills
- Well-presented, professional, and detail-oriented
- Motivated, proactive, and able to use initiative
- A team player who thrives in a fast-paced, target-driven environment
- Comfortable using technology and retail systems
Desirable (but not essential)
- Experience with high-value or consultative sales
- Background in bespoke or made-to-order products
- Visual merchandising experience
- Advanced selling or negotiation skills
What We Offer
- Basic salary with uncapped commission
- Performance-based bonus opportunities
- Full product and sales training
- Ongoing development and career progression
- The opportunity to join an award-winning, premium brand known for quality and creativity
Benefits
- Employee Assistance Program
- access to Bright Exchange
- 28 days annual leave
- company pension
Working Hours
- 37.5 hours per week
- Two days off during the week
Why Join Us?
This is more than a sales role, it’s an opportunity to become part of a brand that blends heritage with modern luxury. You’ll be empowered to build meaningful client relationships, develop specialist expertise, and play a key role in a high-performing team.
#J-18808-Ljbffr…