Store Manager

Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day‑to‑day operations of the boutique, driving commercial results, managing high‑performing teams, and delivering a refined and luxurious client experience in line with Longchamp’s heritage and values.

As a Store Manager, you are expected to foster a culture of performance, inclusivity, client‑centricity, and continuous growth within your boutique.

Job Purpose

To lead and manage the store to commercial success by inspiring and developing a high‑performing team, ensuring operational excellence, and delivering a world‑class customer experience aligned with Longchamp’s brand identity and luxury service standards.

Key Responsibilities

Team Leadership & Development

• Recruit, onboard, train, and retain top talent aligned with Longchamp values
• Conduct regular performance reviews and coaching sessions
• Foster an engaging, supportive, and goal‑driven team culture
• Manage team scheduling and delegation to optimize boutique coverage

Client Experience & CRM

• Champion a customer‑first mindset, ensuring an exceptional service journey
• Build, manage, and grow a VIP client base through clienteling initiatives
• Drive CRM targets including client data capture, reactivation, and loyalty
• Resolve complex customer issues with diplomacy and professionalism

Sales & Commercial Strategy

• Develop and execute sales plans to meet or exceed store targets
• Monitor KPIs daily, analyse trends, and take corrective action as needed
• Partner with local management on forecasts, opportunities, and challenges
• Leverage morning briefs to update the team on current performance and action plan

Operations & Compliance

• Ensure compliance with operational, HR, security, and loss prevention policies
• Manage store budgets, payroll, and controllable expenses
• Oversee stock management, deliveries, inventory accuracy, and shrinkage
• Lead store audits and ensure all operational procedures are properly followed

Visual Merchandising & Brand Standards

• Ensure consistent application of visual merchandising guidelines
• Maintain a pristine and luxury retail environment
• Coordinate seasonal VM moves
• Uphold the highest standards of store presentation

Key Performance Indicators (KPIs)

• Boutique sales revenue and profitability
• Average Transaction Value (ATV) and Units per Transaction (UPT)
• Client retention, CRM growth, and VIP sales contribution
• Staff turnover, development, and engagement scores
• Visual compliance and marketing execution
• Stock accuracy and shrink reduction
• Operational audit scores and loss prevention compliance
• Mystery shopper scores and client satisfaction (NPS)

Skills & Qualifications

• 5+ years of progressive experience in luxury or premium retail, including at least 2 years in store leadership
• Proven ability to lead and inspire teams to exceed sales and service goals
• Strong commercial and operational acumen
• Proficiency in CRM systems, POS, and retail management tools
• Excellent interpersonal, analytical, and problem‑solving skills
• Fluent in English (additional languages a plus)
• Proficient in Microsoft Office (Excel, Word, Outlook)

Person Specification

• Visionary and empowering leader who leads by example
• Strong sense of ownership, accountability, and integrity
• Client‑focused with a refined and polished presence
• Adaptable, composed, and able to manage change effectively
• Strategic thinker with attention to detail and strong execution skills
• Energetic, collaborative, and performance‑driven
• Innovative and open to new ideas

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