Marketing Manager – Demand Generation & Growth Marketing

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About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

Key Responsibilities

• Demand Generation Strategy
  • Develop and execute end-to-end demand generation strategies aligned with client revenue goals
  • Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion
  • Design integrated inbound and outbound campaigns to drive qualified pipeline growth
  • Leverage AI tools and marketing technology to improve campaign efficiency and velocity
• Campaign Management & Execution
  • Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)
  • Create high-converting lead magnets (reports, whitepapers, industry insights)
  • Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects
  • Develop structured sales prospecting and lead nurture programmes
• Collaboration & Alignment
  • Partner with content teams to convert thought leadership into revenue-generating assets
  • Align closely with sales, recruitment, and business development teams
  • Collaborate with subject matter experts and external partners to execute campaigns
• Marketing Operations & Automation
  • Build and optimise marketing automation workflows and nurture sequences
  • Manage CRM and marketing automation platforms effectively
  • Continuously optimise landing pages, funnels, and campaign performance
• Analytics & Performance
  • Track and report on KPIs including pipeline contribution, lead volume, and ROI
  • Monitor cost per lead (CPL), conversion rates, and engagement metrics
  • Use data-driven insights to continuously improve marketing performance

• Must Have
  • 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing
  • Proven success in building and scaling demand generation engines that drive revenue
  • Strong expertise in account-based marketing (ABM/ABMS)
  • Experience in technology, consulting, or professional services environments
  • Deep understanding of B2B buyer journeys and multi-touch marketing funnels
  • Hands-on experience with CRM and marketing automation platforms
  • Strong analytical mindset with a data-driven approach
  • Excellent collaboration skills across cross-functional teams
• Preferred Tools & Tech Stack
  • Marketing automation: HubSpot, Marketo
  • CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
  • Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Fully Remote: Work from anywhere with international teams

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