Lead CRM & Next‑Best‑Action Strategy Consultant

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Company: Optima Partners
Apply for the Lead CRM & Next‑Best‑Action Strategy Consultant
Location: City of Edinburgh
Job Description:

A leading consultancy firm is seeking a Principal Consultant specialising in CRM & Next-Best-Action Decisioning to join their Edinburgh team. This role demands over 8 years of experience in data-driven marketing and decisioning initiatives. The ideal candidate will oversee customer engagement strategies, ensuring the integration of marketing and technology. The position offers a dynamic environment with the opportunity to influence major brands while mentoring teams and shaping decisioning frameworks. Join this exciting journey in customer-centric marketing transformation.#J-18808-Ljbffr…

Posted: April 17th, 2026