What You’ll Do
- Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused.
- Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.
- Develop, analyse and report on Audience Segmentation/Models to inform Sky’s Business commercial or revenue strategy.
- Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.
- Partner with Commercial and Marketing teams to align data initiatives with business objectives and customer growth priorities.
- Manage relationships with third-party data and marketing service providers, ensuring best-in-class data management, enrichment, and integration practices.
- Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.
- Drive innovation in how Sky Business uses data to identify and target high-value audiences across sectors and channels.
What You’ll Bring
- Proven experience in a data strategy, audience planning, or marketing analytics role within a B2B environment.
- Strong understanding of data-driven marketing, segmentation, and audience development across digital and offline channels.
- Technical experience of using Python/SQL to manage data retrieval, update, delete data, and define/manage database structure.
- Automate recurring data workflows and reporting processes using Alteryx and SQL to improve data accessibility, reduce manual effort, and increase analytical throughput.
- Function as a technical liaison and advisor to stakeholders, translating business questions into data queries and delivering clear, data-backed recommendations.
- Ability to translate analytics and data science outputs into meaningful marketing strategies and actions.
- Excellent stakeholder management skills with the ability to influence across multiple teams and levels.
- Experience managing third-party data suppliers or marketing technology partners.
- Proficiency with marketing data platforms (e.g., CRM, CDP, DMP) and analytics tools.
- A collaborative mindset and passion for leveraging data to drive growth and customer value.
Team Overview
Sky Business is a new, exciting division of Sky. We’re passionate about giving small businesses a better broadband experience, drawing on knowledge from leading providers such as Comcast. In a fast‑paced start‑up environment you will help drive our business forward with a collaborative team.
The Rewards
- Sky Q
- Sky Glass at an exclusive rate
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- A wide range of Sky VIP rewards and experiences
How You’ll Work
We offer a hybrid working approach, with 3 days a week onsite at the Osterley campus and the remaining days flexible to work from home. The hybrid model will be explained during the recruitment process.
Osterley
Our Osterley Campus is a 10‑minute walk from Syon Lane train station. Free shuttle buses run to neighbouring stations. The campus offers subsidised restaurants, cafes, gym, cinema, car wash, and a beauty salon.
Inclusion
At Sky we don’t just look at your CV; we’re more focused on who you are and your potential. We are a Disability Confident Accredited Employer and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as possible.
#J-18808-Ljbffr”, “datePosted”: “2026-05-20”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Sky”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__437007142__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=15787” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “Isleworth” } } }What You’ll Do
- Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused.
- Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.
- Develop, analyse and report on Audience Segmentation/Models to inform Sky’s Business commercial or revenue strategy.
- Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.
- Partner with Commercial and Marketing teams to align data initiatives with business objectives and customer growth priorities.
- Manage relationships with third-party data and marketing service providers, ensuring best-in-class data management, enrichment, and integration practices.
- Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.
- Drive innovation in how Sky Business uses data to identify and target high-value audiences across sectors and channels.
What You’ll Bring
- Proven experience in a data strategy, audience planning, or marketing analytics role within a B2B environment.
- Strong understanding of data-driven marketing, segmentation, and audience development across digital and offline channels.
- Technical experience of using Python/SQL to manage data retrieval, update, delete data, and define/manage database structure.
- Automate recurring data workflows and reporting processes using Alteryx and SQL to improve data accessibility, reduce manual effort, and increase analytical throughput.
- Function as a technical liaison and advisor to stakeholders, translating business questions into data queries and delivering clear, data-backed recommendations.
- Ability to translate analytics and data science outputs into meaningful marketing strategies and actions.
- Excellent stakeholder management skills with the ability to influence across multiple teams and levels.
- Experience managing third-party data suppliers or marketing technology partners.
- Proficiency with marketing data platforms (e.g., CRM, CDP, DMP) and analytics tools.
- A collaborative mindset and passion for leveraging data to drive growth and customer value.
Team Overview
Sky Business is a new, exciting division of Sky. We’re passionate about giving small businesses a better broadband experience, drawing on knowledge from leading providers such as Comcast. In a fast‑paced start‑up environment you will help drive our business forward with a collaborative team.
The Rewards
- Sky Q
- Sky Glass at an exclusive rate
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- A wide range of Sky VIP rewards and experiences
How You’ll Work
We offer a hybrid working approach, with 3 days a week onsite at the Osterley campus and the remaining days flexible to work from home. The hybrid model will be explained during the recruitment process.
Osterley
Our Osterley Campus is a 10‑minute walk from Syon Lane train station. Free shuttle buses run to neighbouring stations. The campus offers subsidised restaurants, cafes, gym, cinema, car wash, and a beauty salon.
Inclusion
At Sky we don’t just look at your CV; we’re more focused on who you are and your potential. We are a Disability Confident Accredited Employer and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as possible.
#J-18808-Ljbffr…