About Cleo
At Cleo, we’re not just building another fintech app. We’re on a mission to fundamentally change humanity’s relationship with money, aiming to give everyone—regardless of background or income—a hyper‑intelligent financial advisor in their pocket. Cleo is a profitable, fast‑growing unicorn with over $300 million in ARR and more than 2x year‑over‑year growth. We seek talent at the top of their field who embraces our culture of collaboration and positive impact.
About the Role
Principal Product Designer – a company‑level IC who will define the future of Cleo’s product experience. The role sits within Core Experience, where we build platform UX, information architecture, and the design system. You’ll shape structural foundations, champion coherence across credit, subscriptions, cash‑flow intelligence, and behavioural coaching, and set the standard for design quality and systems thinking across the organisation.
Key Responsibilities
- Define the long‑term interaction vision for Cleo’s AI‑driven financial platform
- Architect multi‑year product frameworks that unify credit, subscriptions, savings, and an AI agentic layer tying it together
- Shape how AI works across the product in ways that feel clear, responsible, and empowering
- Design scalable mental models that reduce financial complexity at scale
- Align navigation, IA, and behavioural flows across the full lifecycle
- Anticipate future product expansion and ensure foundational decisions scale
- Partner with executive leadership to shape product direction and roadmap priorities
- Translate ambiguous strategic bets into compelling product concepts and prototypes
- Establish experience principles that guide teams across the company
- Set the highest standard for visual, interaction, and systems craft
- Raise the ambition of what fintech can feel like
- Mentor designers and elevate thinking across the Experience org
- Provide strategic direction for the evolution of Cleo’s Design System as a platform asset
- Ensure the system enables both speed and expressive excellence
- Define governance and architectural direction in partnership with Core Experience leaders
What We’re Looking For
- A company‑level design leader operating through influence rather than authority
- A systems thinker who designs frameworks, not just features
- Deeply experienced in fintech or other complex, high‑trust domains
- Proven in shaping 0–1 products and scaling them into durable platforms
- Comfortable influencing VP and C‑level stakeholders
- Exceptional in craft, with the judgment to balance beauty, clarity, and scale
- Forward‑looking, with strong perspectives on AI‑native interaction models
- Motivated by reshaping how people understand and emotionally experience money
What You Get
- A competitive compensation package (base + equity) with bi‑annual reviews, aligned to quarterly OKR planning cycles
- Work at one of the fastest‑growing tech startups backed by top VC firms (Balderton & EQT Ventures)
- A clear progression plan to grow, lead, and own impact
- Flexibility: remote work and occasional office time, with travel costs covered
- Global distribution with support for work‑life balance
Other Benefits
- Company‑wide performance reviews every 6 months
- Generous pay increases for high performers
- Equity top‑ups for promoted team members
- 25 days annual leave + public holidays (+ 1 extra day per year of service, up to 30 days)
- 6% employer‑matched pension in the UK
- Private medical insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in‑person
- OpenAI subscription covered
- Online mental health support via Spill
- Workplace nursery scheme
- And many more
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.
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