Sales Director

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Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.

The Opportunity

  • Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm
  • Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally
  • Build commercial capability in the US, the largest growth market (~$6m and rising)
  • Redesign and strengthen the global channel and VAR partner network
  • Embed Salesforce as a live management tool, improving forecasting and pipeline discipline
  • Collaborate cross-divisionally on system-level opportunities within a broader technology group
  • Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year)

What we're looking for

  • 10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors
  • Experience selling complex products to engineering-led customers — you build credibility through curiosity, not bluster
  • People leadership experience — you can coach, challenge and develop a small international team
  • Commercial confidence: margin awareness, pricing discipline, forecasting fluency
  • Comfort operating in an SME environment — autonomous, hands‑on, no large corporate infrastructure
  • Direct RF over fibre experience is a bonus, not a requirement

What success looks like

  • You build credibility with engineering customers within 3–6 months
  • The sales team has clear direction, accountability and rhythm
  • Partners perform as genuine extensions of the sales team, not loose resellers
  • US market growth accelerates; channel coverage in Europe and APAC improves

    Package

    • Competitive salary with genuine scope for growth as the role develops
    • Bonus scheme · Company car or car allowance
    • Share Incentive Plan · Pension · 4x life assurance
    • 25 days holiday + bank holidays, with buy/sell option
    • Employee Assistance Programme, wellbeing app, cycle-to-work scheme

#J-18808-Ljbffr”, “datePosted”: “2026-04-17”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Banner Lane”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__407005507__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=786” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “Swindon” } } }
Company: Banner Lane
Apply for the Sales Director
Location: Swindon
Job Description:

Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.

The Opportunity

  • Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm
  • Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally
  • Build commercial capability in the US, the largest growth market (~$6m and rising)
  • Redesign and strengthen the global channel and VAR partner network
  • Embed Salesforce as a live management tool, improving forecasting and pipeline discipline
  • Collaborate cross-divisionally on system-level opportunities within a broader technology group
  • Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year)

What we’re looking for

  • 10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors
  • Experience selling complex products to engineering-led customers — you build credibility through curiosity, not bluster
  • People leadership experience — you can coach, challenge and develop a small international team
  • Commercial confidence: margin awareness, pricing discipline, forecasting fluency
  • Comfort operating in an SME environment — autonomous, hands‑on, no large corporate infrastructure
  • Direct RF over fibre experience is a bonus, not a requirement

What success looks like

  • You build credibility with engineering customers within 3–6 months
  • The sales team has clear direction, accountability and rhythm
  • Partners perform as genuine extensions of the sales team, not loose resellers
  • US market growth accelerates; channel coverage in Europe and APAC improves

    Package

    • Competitive salary with genuine scope for growth as the role develops
    • Bonus scheme · Company car or car allowance
    • Share Incentive Plan · Pension · 4x life assurance
    • 25 days holiday + bank holidays, with buy/sell option
    • Employee Assistance Programme, wellbeing app, cycle-to-work scheme

#J-18808-Ljbffr…

Posted: April 17th, 2026