Sales Director

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Company Overview

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we have become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.

Position Overview

This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.

You will be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome obstacles preventing clients from investing in Adelaide.

This is a hybrid position based in London, with an expectation of regular travel to client offices and occasional visits to NYC teams.

Qualifications

  • 5+ years of sales experience within the AdTech market across the UK/EMEA region.
  • Established network across HoldCo agency teams.
  • Bachelor's degree preferred.
  • Proven ability to prospect, close opportunities, and manage a sales pipeline.
  • Right to work in the United Kingdom is required.
  • Experience selling media measurement (preferred).
  • Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM) (preferred).
  • Familiarity with major UK agency holding company structures (preferred).
  • Ability to translate complex data and insights into compelling commercial narratives.

Core Responsibilities

  • Responsible for all agency new business.
  • Network to foster strong agency relationships, from junior to senior contacts.
  • Ensure client teams are trained and supported with tools and resources.
  • Lead responses to RFPs, leads, and new business inquiries.
  • Partner with Client Success to deliver outstanding work product that ensures renewals.
  • Ensure accurate use of the CRM (HubSpot) to track pipeline, manage deals, and provide visibility into sales activities and performance.
  • Represent Adelaide at industry events to develop new business leads.

What You’ll Learn

  • Access to a broad network of investors and advisors.
  • Mentorship from executives with decades of experience in ad-tech and media.
  • Regular internal knowledge-sharing sessions.
  • An education budget to support ongoing professional growth and development.
  • Gain a deep understanding of attention metrics and media quality measurement.
  • Gain a strong understanding of omnichannel media strategies.
  • Learn how agency product teams operate and collaborate on bespoke integrations.
  • Learn how to network with industry leaders to drive higher rates of adoption.

Benefits

Health & Wellness

  • Private Medical Insurance for UK roles.
  • Paid time off.
  • Parental leave.
  • Employee development & wellness stipend.
  • Festive break for UK roles.
  • Volunteer time off.

Financial & Compensation

  • Competitive salary.
  • Performance-based quarterly bonus.
  • Stock options.
  • Group pension plan for UK roles.

Workplace & Equipment

  • Remote-first environment.
  • London office for UK roles.
  • Access to available WeWork spaces.

The Pay Range For This Role Is

£75,000 – £85,000 per year (Base).

£125,000 – £142,000 per year (OTE).

#J-18808-Ljbffr”, “datePosted”: “2026-05-17”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Adelaide”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__435467674__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }
Company: Adelaide
Apply for the Sales Director
Location: London
Job Description:

Company Overview

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we have become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide’s AU “the attention economy’s most widely recognized metric,” and AdExchanger named it “Best measurement/Analytics Capability.” Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.

Position Overview

This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide’s global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.

You will be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome obstacles preventing clients from investing in Adelaide.

This is a hybrid position based in London, with an expectation of regular travel to client offices and occasional visits to NYC teams.

Qualifications

  • 5+ years of sales experience within the AdTech market across the UK/EMEA region.
  • Established network across HoldCo agency teams.
  • Bachelor’s degree preferred.
  • Proven ability to prospect, close opportunities, and manage a sales pipeline.
  • Right to work in the United Kingdom is required.
  • Experience selling media measurement (preferred).
  • Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM) (preferred).
  • Familiarity with major UK agency holding company structures (preferred).
  • Ability to translate complex data and insights into compelling commercial narratives.

Core Responsibilities

  • Responsible for all agency new business.
  • Network to foster strong agency relationships, from junior to senior contacts.
  • Ensure client teams are trained and supported with tools and resources.
  • Lead responses to RFPs, leads, and new business inquiries.
  • Partner with Client Success to deliver outstanding work product that ensures renewals.
  • Ensure accurate use of the CRM (HubSpot) to track pipeline, manage deals, and provide visibility into sales activities and performance.
  • Represent Adelaide at industry events to develop new business leads.

What You’ll Learn

  • Access to a broad network of investors and advisors.
  • Mentorship from executives with decades of experience in ad-tech and media.
  • Regular internal knowledge-sharing sessions.
  • An education budget to support ongoing professional growth and development.
  • Gain a deep understanding of attention metrics and media quality measurement.
  • Gain a strong understanding of omnichannel media strategies.
  • Learn how agency product teams operate and collaborate on bespoke integrations.
  • Learn how to network with industry leaders to drive higher rates of adoption.

Benefits

Health & Wellness

  • Private Medical Insurance for UK roles.
  • Paid time off.
  • Parental leave.
  • Employee development & wellness stipend.
  • Festive break for UK roles.
  • Volunteer time off.

Financial & Compensation

  • Competitive salary.
  • Performance-based quarterly bonus.
  • Stock options.
  • Group pension plan for UK roles.

Workplace & Equipment

  • Remote-first environment.
  • London office for UK roles.
  • Access to available WeWork spaces.

The Pay Range For This Role Is

£75,000 – £85,000 per year (Base).

£125,000 – £142,000 per year (OTE).

#J-18808-Ljbffr…

Posted: May 17th, 2026