Moorgate, London | Hybrid (4 days office)
Our client is making a significant investment in its consumer growth capability following a major transformation programme, creating an opportunity to redefine how CRM and marketing automation drive commercial performance. This is a highly visible role where you’ll shape advanced customer engagement strategy from the ground up, with strong backing from senior leadership to scale personalisation, automation, and retention across a rapidly growing digital marketplace.
Working within a product‑led and data‑rich environment, you’ll combine technical CRM expertise with strong commercial thinking to deliver measurable growth. As the Technical CRM & Marketing Automation Manager, you’ll own the evolution of Braze as a strategic growth platform – building sophisticated customer journeys, unlocking deeper segmentation, and delivering highly personalised experiences that influence customer behaviour across the full lifecycle.
The Technical CRM & Marketing Automation Manager will lead the development of scalable CRM and marketing automation strategies, driving retention, engagement, and revenue through advanced lifecycle orchestration and customer intelligence.
Role Highlights
- Own and optimise advanced lifecycle journeys across email, push, in‑app, and multi‑channel CRM
- Act as the in‑house Braze expert, driving platform capability, automation, and best practice
- Build sophisticated segmentation and personalisation strategies using behavioural and customer data
- Lead experimentation programmes across messaging, timing, targeting, and conversion optimisation
- Partner with Product, Data, and Commercial teams to embed CRM into wider growth initiatives
You Will Need
- Deep hands‑on experience with Braze, including segmentation, Canvas, Liquid, and journey orchestration
- Strong technical CRM or marketing automation background within consumer, marketplace, or scale‑up businesses
- Proven ability to connect CRM activity directly to commercial outcomes, including retention, LTV, and revenue
- Confidence working with customer data, testing frameworks, and high‑volume automated campaigns
- A commercially minded, proactive approach with the ability to influence stakeholders across the business
Why You’ll Love It
- £75k–£85k base salary with 15% bonus potential
- Opportunity to build a best‑in‑class CRM and personalisation function
- High ownership role with direct influence on growth strategy and customer experience
- Work in a fast‑moving, product‑led environment that values experimentation and innovation
- Hybrid working model in a central London office
- Share schemes, wellbeing support, and a flexible benefits package
- Strong visibility across senior leadership and commercial teams
Equal Opportunity
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
#J-18808-Ljbffr”, “datePosted”: “2026-05-20”, “hiringOrganization”: { “@type”: “Organization”, “name”: “3Search”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__436989424__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }Moorgate, London | Hybrid (4 days office)
Our client is making a significant investment in its consumer growth capability following a major transformation programme, creating an opportunity to redefine how CRM and marketing automation drive commercial performance. This is a highly visible role where you’ll shape advanced customer engagement strategy from the ground up, with strong backing from senior leadership to scale personalisation, automation, and retention across a rapidly growing digital marketplace.
Working within a product‑led and data‑rich environment, you’ll combine technical CRM expertise with strong commercial thinking to deliver measurable growth. As the Technical CRM & Marketing Automation Manager, you’ll own the evolution of Braze as a strategic growth platform – building sophisticated customer journeys, unlocking deeper segmentation, and delivering highly personalised experiences that influence customer behaviour across the full lifecycle.
The Technical CRM & Marketing Automation Manager will lead the development of scalable CRM and marketing automation strategies, driving retention, engagement, and revenue through advanced lifecycle orchestration and customer intelligence.
Role Highlights
- Own and optimise advanced lifecycle journeys across email, push, in‑app, and multi‑channel CRM
- Act as the in‑house Braze expert, driving platform capability, automation, and best practice
- Build sophisticated segmentation and personalisation strategies using behavioural and customer data
- Lead experimentation programmes across messaging, timing, targeting, and conversion optimisation
- Partner with Product, Data, and Commercial teams to embed CRM into wider growth initiatives
You Will Need
- Deep hands‑on experience with Braze, including segmentation, Canvas, Liquid, and journey orchestration
- Strong technical CRM or marketing automation background within consumer, marketplace, or scale‑up businesses
- Proven ability to connect CRM activity directly to commercial outcomes, including retention, LTV, and revenue
- Confidence working with customer data, testing frameworks, and high‑volume automated campaigns
- A commercially minded, proactive approach with the ability to influence stakeholders across the business
Why You’ll Love It
- £75k–£85k base salary with 15% bonus potential
- Opportunity to build a best‑in‑class CRM and personalisation function
- High ownership role with direct influence on growth strategy and customer experience
- Work in a fast‑moving, product‑led environment that values experimentation and innovation
- Hybrid working model in a central London office
- Share schemes, wellbeing support, and a flexible benefits package
- Strong visibility across senior leadership and commercial teams
Equal Opportunity
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
#J-18808-Ljbffr…