Head of eCommerce

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About the role

We’re looking for a commercially astute, digitally driven Head of eCommerce. You’ll be the strategic and operational lead for our global eCommerce function, driving on‑site brand experience, revenue and conversion.

This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.

What you will do

Trading & Revenue Growth

  • Own the eCommerce channel, delivering against ambitious targets.
  • Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase
  • Execute promotional and trading calendars in close partnership with Merchandising and Marketing

Site Experience & Optimisation

  • Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX
  • Lead a structured on site CRO programme, driving continuous experimentation across all key on‑site touch points
  • Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements
  • Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic

Data, Insight & Reporting

  • Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs
  • Champion a brand‑led culture, whilst translating data analytics into actionable insight for stakeholders at all levels
  • Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.

Technology & Platform

  • Manage the relationship with key eCommerce technology vendors and platforms (Shopify)
  • Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
  • Has experience working with large data sets and building out ranges in bulk
  • Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.
  • Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.

Leadership & Cross‑Functional Collaboration

  • Lead, mentor, and grow a high‑performing eCommerce team across trading, UX, and operations
  • Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance
  • Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience
  • Champion the customer perspective, live in the shoes of a user at all times when adding insight

What we are looking for

Essential Experience

  • Proven track record in a senior eCommerce leadership role, ideally within a high‑growth DTC or fashion brand
  • Deep understanding of online trading, digital merchandising, and conversion optimisation
  • Strong commercial acumen with experience owning eCommerce function
  • Deep understanding and experience managing Shopify Plus and the Shopify ecosystem
  • Demonstrated ability to lead and develop multidisciplinary teams
  • Experience working across multiple markets and territories

Skills & Attributes

  • Customer obsessed, with a genuine understanding of what drives online buying behaviour
  • Excellent communicator who can engage, influence, and inspire across all levels of the business
  • Agile and resilient. Able to thrive in a fast‑paced, ever‑changing environment
  • Passionate about brand and committed to maintaining Lounge’s distinctive aesthetic and voice online

Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.

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Company: LOUNGE
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Job Description:

About the role

We’re looking for a commercially astute, digitally driven Head of eCommerce. You’ll be the strategic and operational lead for our global eCommerce function, driving on‑site brand experience, revenue and conversion.

This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.

What you will do

Trading & Revenue Growth

  • Own the eCommerce channel, delivering against ambitious targets.
  • Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase
  • Execute promotional and trading calendars in close partnership with Merchandising and Marketing

Site Experience & Optimisation

  • Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX
  • Lead a structured on site CRO programme, driving continuous experimentation across all key on‑site touch points
  • Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements
  • Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic

Data, Insight & Reporting

  • Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs
  • Champion a brand‑led culture, whilst translating data analytics into actionable insight for stakeholders at all levels
  • Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.

Technology & Platform

  • Manage the relationship with key eCommerce technology vendors and platforms (Shopify)
  • Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
  • Has experience working with large data sets and building out ranges in bulk
  • Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.
  • Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.

Leadership & Cross‑Functional Collaboration

  • Lead, mentor, and grow a high‑performing eCommerce team across trading, UX, and operations
  • Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance
  • Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience
  • Champion the customer perspective, live in the shoes of a user at all times when adding insight

What we are looking for

Essential Experience

  • Proven track record in a senior eCommerce leadership role, ideally within a high‑growth DTC or fashion brand
  • Deep understanding of online trading, digital merchandising, and conversion optimisation
  • Strong commercial acumen with experience owning eCommerce function
  • Deep understanding and experience managing Shopify Plus and the Shopify ecosystem
  • Demonstrated ability to lead and develop multidisciplinary teams
  • Experience working across multiple markets and territories

Skills & Attributes

  • Customer obsessed, with a genuine understanding of what drives online buying behaviour
  • Excellent communicator who can engage, influence, and inspire across all levels of the business
  • Agile and resilient. Able to thrive in a fast‑paced, ever‑changing environment
  • Passionate about brand and committed to maintaining Lounge’s distinctive aesthetic and voice online

Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.

#J-18808-Ljbffr…

Posted: May 20th, 2026