Head of Paid Social

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The role

We’re looking for a Senior Paid Social Lead to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.

You’ll build a creative‑first growth engine, scaling high‑quality acquisition in a competitive, regulated category.

You'll be:

• Own paid social strategy
  • Define best‑in‑class approach across Meta, TikTok and beyond
  • Set direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi‑fi) etc.
  • Develop clear POVs on what works, why, and what to test next
• Lead creative & the flywheel
  • Build and run a high‑velocity creative system (hundreds of assets/month)
  • Translate performance into actionable creative insights and hypotheses
  • Partner with creative teams to deliver platform‑native, performance‑led output
• Scale production through automation
  • Design workflows to support 1,000+ concurrent ads
  • Implement modular frameworks (e.g. Hook × Body × CTA for video)
  • Leverage tools like Smartly.io for feed‑based and templated creative
• Own testing, structure & scaling
  • Define account structures for modern algorithmic bidding environments
  • Lead testing across creative, bidding, and landing experiences
  • Scale efficiently while navigating platform constraints and restrictions
• Drive signals & performance quality
  • Own how data feeds performance (CAPI, event design, value‑based optimisation)
  • Use tools like Motion and BI platforms to identify winning patterns

We're looking for someone who has:

• 7+ years in Paid Social with experience scaling high‑spend accounts
• Strong, opinionated understanding of: Video vs static, UGC vs hi‑fi AND Platform‑native formats (Meta & TikTok)
• Proven ability to drive creative‑led growth, not just media buying
• Experience with creative automation, feeds, or templated production
• Deep knowledge of platform mechanics (bidding, structure, signals)
• Comfortable with data, attribution, and incrementality

It's a bonus if you have:

• Experience with Smartly.io or similar tools
• Background in regulated or high‑LTV categories
• Exposure to broader growth channels (PPC, SEO, Display, CRO)

Our benefits include…

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
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