1883 – Business Director, Commerce
Senior, client‑facing leadership role responsible for winning, delivering, and growing Commerce and retail media workstreams. Operates as a connector across teams, bringing together strategy, activation, analytics, and partner capabilities to drive measurable outcomes for clients and the agency.
Role Summary And Impact
This position leads the Commerce and retail media portfolio, integrating strategy, activation and partner delivery to secure client success and revenue growth.
Key Responsibilities
- Senior Client Partnership & Outcomes
- Own senior day‑to‑day relationships across clients, acting as a trusted commerce advisor.
- Recommend, shape, and implement tailored commerce solutions across the full funnel.
- Lead end‑to‑end delivery across key workstreams, ensuring measurable business impact.
- Oversee quality, timelines, and governance to deliver exceptional client experiences.
- Connected Commerce Strategy & Roadmapping
- Partner with Commerce leadership and internal specialists to create integrated retail and marketplace strategies.
- Build client roadmaps that incorporate current and emerging commerce solutions (e.g., retail media, onsite search, digital shelf/content, marketplaces).
- Use data, insights, and analytics to identify opportunities and optimise performance.
- Revenue Expansion, Pipeline & Pitch Support
- Identify and convert opportunities to expand existing client relationships and grow Commerce revenues.
- Contribute to new business pitches (strategy, narrative, commercials, deliverables, and team orchestration).
- Maintain a strong growth pipeline; set milestones and revenue targets.
- Cross‑Agency Leadership & Capability Building
- Inspire and support a team of practitioners across WPP Commerce to spot and unlock commerce opportunities.
- Build strong relationships with activation teams internally to ensure delivery excellence.
- Support recruitment, onboarding, development planning, and performance culture as the team scales.
- Delivery Operations, Governance & Commercial Rigor
- Manage financial processes (forecasting, tracking, and reporting) and ensure compliance with internal standards and charters.
Skills And Experience
- Core Values Alignment
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.
- Commerce Expertise
- Strong understanding of the commerce landscape, including Amazon, retailers and marketplaces.
- Expertise in retail readiness, digital shelf optimisation, and content for discovery and conversion.
- Knowledge of paid search, retail media networks, and programmatic display within commerce contexts.
- Leadership & Collaboration
- Sees the bigger picture and works effectively across a matrixed organisation.
- Sought out as a subject‑matter expert for advice, solutions, and strategic direction.
- Confident communicating with stakeholders at all levels, internally and externally.
- Commercial & Client Influence
- Advanced commercial acumen with the ability to build business cases and defend value.
- Skilled in managing senior, demanding clients; strong influencing and negotiation ability.
- Calm under pressure; able to lead through ambiguity and shifting priorities.
- Delivery Excellence
- Highly organised with strong problem‑solving and time‑management skills; able to multitask.
- Comfortable working independently and changing direction frequently.
- Strong attention to detail and commitment to accuracy.
- Comfortable producing content and presenting commerce strategy and results.
- Mindset
- Self‑motivated and entrepreneurial; proactive in spotting opportunities and creating momentum.
- Positive, flexible, and solutions‑oriented.
Life At WPP Media & Benefits
WPP Media offers competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We support career growth and a hybrid work model, with teams in the office around four days a week. The role is UK‑based and requires the right to work in the UK.
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Privacy Notice: We process information you provide in accordance with our privacy policy. Privacy Policy
#J-18808-Ljbffr”, “datePosted”: “2026-05-03”, “hiringOrganization”: { “@type”: “Organization”, “name”: “WPP Media”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__421998305__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }1883 – Business Director, Commerce
Senior, client‑facing leadership role responsible for winning, delivering, and growing Commerce and retail media workstreams. Operates as a connector across teams, bringing together strategy, activation, analytics, and partner capabilities to drive measurable outcomes for clients and the agency.
Role Summary And Impact
This position leads the Commerce and retail media portfolio, integrating strategy, activation and partner delivery to secure client success and revenue growth.
Key Responsibilities
- Senior Client Partnership & Outcomes
- Own senior day‑to‑day relationships across clients, acting as a trusted commerce advisor.
- Recommend, shape, and implement tailored commerce solutions across the full funnel.
- Lead end‑to‑end delivery across key workstreams, ensuring measurable business impact.
- Oversee quality, timelines, and governance to deliver exceptional client experiences.
- Connected Commerce Strategy & Roadmapping
- Partner with Commerce leadership and internal specialists to create integrated retail and marketplace strategies.
- Build client roadmaps that incorporate current and emerging commerce solutions (e.g., retail media, onsite search, digital shelf/content, marketplaces).
- Use data, insights, and analytics to identify opportunities and optimise performance.
- Revenue Expansion, Pipeline & Pitch Support
- Identify and convert opportunities to expand existing client relationships and grow Commerce revenues.
- Contribute to new business pitches (strategy, narrative, commercials, deliverables, and team orchestration).
- Maintain a strong growth pipeline; set milestones and revenue targets.
- Cross‑Agency Leadership & Capability Building
- Inspire and support a team of practitioners across WPP Commerce to spot and unlock commerce opportunities.
- Build strong relationships with activation teams internally to ensure delivery excellence.
- Support recruitment, onboarding, development planning, and performance culture as the team scales.
- Delivery Operations, Governance & Commercial Rigor
- Manage financial processes (forecasting, tracking, and reporting) and ensure compliance with internal standards and charters.
Skills And Experience
- Core Values Alignment
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.
- Commerce Expertise
- Strong understanding of the commerce landscape, including Amazon, retailers and marketplaces.
- Expertise in retail readiness, digital shelf optimisation, and content for discovery and conversion.
- Knowledge of paid search, retail media networks, and programmatic display within commerce contexts.
- Leadership & Collaboration
- Sees the bigger picture and works effectively across a matrixed organisation.
- Sought out as a subject‑matter expert for advice, solutions, and strategic direction.
- Confident communicating with stakeholders at all levels, internally and externally.
- Commercial & Client Influence
- Advanced commercial acumen with the ability to build business cases and defend value.
- Skilled in managing senior, demanding clients; strong influencing and negotiation ability.
- Calm under pressure; able to lead through ambiguity and shifting priorities.
- Delivery Excellence
- Highly organised with strong problem‑solving and time‑management skills; able to multitask.
- Comfortable working independently and changing direction frequently.
- Strong attention to detail and commitment to accuracy.
- Comfortable producing content and presenting commerce strategy and results.
- Mindset
- Self‑motivated and entrepreneurial; proactive in spotting opportunities and creating momentum.
- Positive, flexible, and solutions‑oriented.
Life At WPP Media & Benefits
WPP Media offers competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We support career growth and a hybrid work model, with teams in the office around four days a week. The role is UK‑based and requires the right to work in the UK.
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Privacy Notice: We process information you provide in accordance with our privacy policy. Privacy Policy
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