Head of Global MediaDe Beers LondonCorporate Relations

{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Head of Global MediaDe Beers LondonCorporate Relations”, “description”: “Job Description:

In this role, you will own and drive all global performance media channels planning and execution, increase consumer & client awareness and traffic across Omni channels. While working to define, monitor and report on all media ROIs and KPIs. 

Key Responsibilities:

Brand Paid Media 

Lead media strategy that serves the brand objectives, including all paid media channels, e.g. OHH, Print, Digital, etc. 

Partner with 360 project teams to provide informed counsel on media strategy and resources. 

Manage media briefing process with media agencies, including briefing notes and follow-ups. 

Manage media site visits, co-ordinating with journalists and site teams to ensure smooth delivery. 

Proactively identify, develop and support delivery of new media opportunities. 

Give input to the brand & content team with regards to assets needs for media campaign. 

Work with media agency and Insights team to track media results, learning and implications. 

Build one-on-one relationships with key international top tier and trade journalists on behalf of the business. 

Performance Media 

Manage a direct report of Performance Media who is responsible for all global performance media channels (Digital Search, Programmatic, SEO) as outlined below.

Programme global and local performance media plans in line with business objectives. 

Manage global performance media calendar, budget and reporting (ROI/KPI tracking). 

Manage all performance media briefing/planning/implementation process, across agencies and all markets globally.

Coordinate creative content planning/sharing for all performance media channels. 

Manage all third party performance media investments/campaigns, e.g. NAP.

Liaison with brand marketing, product marketing and social teams to ensure consistent brand communications messages and content. 

Partner with commercial and UX teams to improve Omni experience and ecommerce business. 

Social Media 

Manage a direct report of Social Media who is responsible for social media strategy for global platforms and China specific platforms as outlined below. 

Create a content strategy across Instagram, Insta Live and Stories, Facebook, LinkedIn, Pinterest, YouTube, Twitter, Google+, WeChat, Weibo, Youku, in partnership with content and brand marketing teams as well as external agencies. 

Become main point of contact and centre of expertise for algorithms optimisation of all platforms.

Track and evaluate all platforms’ successes/opportunities and process improvement.

Qualifications:

What You’ll Do

Act Like an Owner: Take full responsibility for the media strategy and execution, ensuring alignment with business goals. 

Create Clarity: Clearly define objectives, expectations, and standards for media elements. Communicate effectively to ensure alignment and understanding across teams. 

Empower Teams: Foster a collaborative environment where team members are encouraged to innovate and take ownership of their work. Support and enable colleagues to perform at their best. 

Succeed Together: Build strong cross-functional relationships to ensure cohesive and successful execution of initiatives. 

Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking and encourage creativity within the team.

Who You Are 

Proven track record in leading media strategies and teams. 

Expert level of analytical skills and global media channels 

Exceptional communication and leadership skills.

Demonstrates a proactive and accountable mindset. High attention to detail and commercial acumen.

Data-driven to inform decisions and strategies, ensuring clarity and precision in your approach.

Ability to drive continuous improvement. 

Innovative thinker with a passion for enhancing efficiencies and a client-first approach. 

Consistently striving for excellence and continuous improvement. 

Committed to fostering a positive and inclusive work environment. 

Celebrates achievements, learns from challenges and contributes to a positive work environment.

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