Overview
Are you a confident performance marketing executive ready to step up? Or are you looking for the opportunity to expand into brand marketing, as well as play a more strategic role in shaping acquisition, from planning through to hands-on execution?
We are seeking a proactive and analytical Growth Marketing Manager to join the Marketing team, working across our brands Crime+Investigation, Sky HISTORY and HISTORY Play. The role will focus on driving audience acquisition and engagement.
Reporting to the Senior Marketing Manager, the Growth Marketing Manager will play a key role in the delivery and optimisation of digital campaigns for SVOD (subscription video on demand) services and manage the implementation and evaluation of brand and marketing campaigns, in line with the overall marketing strategy. In this role you will create, execute and optimise marketing activities across different linear and digital platforms to promote our company’s brands.
We in the Marketing department are passionate experts that bring our brands to life with a collaborative, creative and connected approach. Working across multiple platforms including TV, SVOD and DTC (direct to consumer), the Growth Marketing Manager will establish working relationships with colleagues in Communications, Media Planning, Social, Creative, Insights, Commercial and Programming teams.
This is a permanent position. This role will be hybrid based, in the London office at least 3 days a week, working on exciting, award-winning brands like Sky HISTORY, HISTORY Play and Crime+Investigation.
Key responsibilities
- Acquisition and Performance Marketing – Own end-to-end SVOD acquisition campaigns across paid and organic channels, managing budget phasing, pacing, optimisation, and performance to maximise subscriber growth and ROI.
- Brand / Campaign – Support the Senior Marketing Manager in managing brand campaigns with multiple internal and external stakeholders, including organic social and paid digital marketing campaigns. This will include timelines, task ownership, deliverables and external agency management.
- Cross-Team Collaboration – Partner with brand marketing managers, social media, programming and creative teams to align acquisition campaigns with overarching brand and campaign objectives.
- Competencies – To be successful in this role, demonstrate the following: Deciding and initiating action; Presenting and communicating information; Analysing and Interpreting; Applying expertise and knowledge; Delivering results and meeting expectations.
Minimum Requirements
- 3+ years of experience in digital marketing or performance media.
- Hands-on experience managing programmatic/performance marketing platforms.
- Strong analytical skills with experience using data to drive decision-making.
- Comfortable dealing with large sets of data.
- Skilled in monitoring and tracking performance across multiple campaigns and producing actionable reports.
- Excellent communication and project management skills, with the ability to manage multiple stakeholders and deadlines.
- A proactive, detail-oriented, and collaborative team player.
Desirable Requirements
- Experience in the entertainment, streaming, or similarly fast-paced consumer marketing environment.
- Proven experience working with media and creative agencies, including media planning and execution.
- Familiarity with linear and non-linear performance metrics, including VOD and FAST models.
- Knowledgeable across the SVOD and DTC landscape, product features, business models and promotions.
- Ability to identify and recommend data-driven proposition improvements with clear, measurable success criteria.
About Us
At Hearst Networks EMEA, we share stories that matter, inspiring and exciting our audiences with hit US franchises, must-see docudramas, and original commissions. We are a certified Great Place to Work® with a can-do, motivated culture that believes in working to live, not just living to work. We have offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg and are an international organisation that celebrates difference and diversity.
As an inclusive employer, we value the diversity of our teams and want our workforce to reflect our wider society. We encourage and welcome applications from people from under-represented backgrounds and are keen to make sure we are inclusive and accessible to all. Please do let us know if you require any adjustments or assistance for meetings and communications with you when you apply for a role with us.
Hearst Networks EMEA Values
Curiosity drives us to question, explore, and innovate. We stay curious to grow and evolve as the world changes around us.
Courage is showing up as your true self, owning our choices, and creating new paths and opportunities for both our company and yourself.
Care is part of everything we do—how we treat each other, approach our work, and partner with the world, building trust within our teams.
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