Global Marketing Director Rare Diseases

Summary And Purpose Of The Position

Global Marketing Director plays a key role in driving the business forward and supporting the affiliates with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

Main Responsibilities

Global Brand Marketing

• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
• Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting
• Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
• Benchmarks against competitors and proposes corrective actions where appropriate
• Continually reviews and consolidates competitive intelligence and customer insights

Execution Of Brand Strategy

• Ensures close relationship with affiliates and strong understanding of local market dynamics
• Works with partner agencies in driving the core campaign and materials
• Drives local alignment with global brand strategy & initiatives
• Supports affiliate teams with the roll out of global marketing plans and programs
• Works with affiliates to identify key performance drivers and align on priority scenarios
• Develops KPIs to measure impact of global marketing activities
• Tracks functional execution of KPIs to deliver the global brand strategy
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities

Market Insights And Forecasting

• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
• Develops meaningful actionable insights that reflect the needs of all key customer groups
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
• Monitors the product life cycle landscape to ensure awareness of new insights
• In collaboration with decision support team develops the 5Y and long-range plan forecasts
• Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen

Cross Functional Collaboration

• Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with Medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities
• Proactively seeks affiliate engagement and the sharing of best practices across the organisation

Knowledge And Experience

Education / Certifications

• Degree-level education, ideally in life sciences or in business studies

Experience

• Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases
• Global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany France, Italy, Spain, UK) or in North America (US, Canada)
• Proven track record of marketing across multiple stages of a product’s life cycle
• Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area
• Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation
• Strong and collaborative team player

Languages

Fluent English is compulsory

Ethics And Compliance

• Complies with Company guidelines and country/industry standards on ethics and compliance
• Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
• Acts as a role model for ethical behaviour

Key Technical Competencies

• Strong leadership skills
• Deep strategic marketing expertise (launch, branding, analytical skills, targeting, segmentation, life cycle management in particular)
• Demonstrated agility, accountability and team spirit
• Strong business acumen
• Capability to embark and enroll cross-functional stakeholders at all levels of the organization
• Ability to build strong relationships across cultures, backgrounds and functions
• Can manage complex situations and demonstrated ability to make decisions
• Strong planning and project management skills – can and has successfully driven projects involving several departments and functions
• Ability to convey complex information succinctly & simply (including verbal, written and in presentations)

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