Marketing Data Analyst

A global organisation within the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. This role is suited to a data-driven marketing professional with at least three years’ experience, ideally within financial services, who can turn complex marketing data into clear insights that shape strategy and performance.

Key Responsibilities

• Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.
• Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.
• Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.
• Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.
• Track, evaluate, and present key performance indicators to inform strategic decisions.
• Recommend enhancements to marketing activity based on data findings and emerging best practices.

Requirements

• Minimum 3 years’ experience in a marketing analytics or similar role, preferably within a financial organisation.
• Strong expertise in Power BI and data visualisation techniques.
• Demonstrated experience analysing marketing performance data and metrics.

Desirable Skills

• Experience with platforms such as Marketo, HubSpot, Salesforce, and Adobe Analytics.
• Strong analytical mindset with a solution-oriented approach.
• Awareness of evolving marketing technologies and data methodologies.

McGregor Boyall is an equal opportunity employer and does not discriminate on any grounds.

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