Senior Marketing Manager
London Victoria | Hybrid(3 days in office)
We’repartneringwithagloballyrecognisedB2BeventsorganisationtohireaSeniorMarketingManagertoleadthemarketingstrategyforoneoftheworld’smostinfluentialtechnologyfestivals,LondonTechWeek.
Thisisahigh-profile,commerciallycriticalrolewithinaportfoliothatalsoincludesgloballyrespectedbrandssuchasCannesLions,BlackHatandMoney20/20.Thebusinesssitswithinamajorinternationaleventsgroupanddeliverslarge-scale,content-ledexperiencesforseniortechnologyleaders,startups,investors,enterpriseorganisationsandgovernmentstakeholders.
AsSeniorMarketingManager,you’llowntheend-to-endmarketingstrategyforaflagshipglobaltechfestival.Thisisastrategicandoperationalleadershippositionwithresponsibilityforbrandgrowth,audienceacquisition,sponsorvisibilityandcommercialperformance.
You’llalsohavedirectlinemanagementresponsibility,leadinganddevelopingmarketingtalentwhileworkingcross-functionallywithsales,content,production,partnershipsandseniorleadership.
Strategic Marketing Leadership
- Developanddeliveracomprehensivemulti-channelmarketingstrategytodriveattendance,sponsorshipengagementandmarketpositioning
- Alignmarketingobjectiveswithwidercommercialandrevenuegoals
- Ownandmanagea£300K marketingbudgetwithclearROIaccountability
- Leadandmentordirectreports,providingstructure,directionandperformancemanagement
Campaign Delivery
- BuildandexecuteintegratedB2Bcampaignstargetingtechnologyprofessionals,founders,investors,corporatesandpublicsectorstakeholders
- OverseedigitalstrategyacrossSEO,SEM,paidmedia,social,emailandautomation
- Drivecontent-ledmarketingincludingthoughtleadership,speakeramplificationandindustryinsightpositioning
- ManagePRandmediaactivitytosecurehigh-impactcoverage
Partnership & Stakeholder Marketing
- Developsponsoractivationmarketingplansandco-marketinginitiatives
- Collaboratewithstrategicpartners,agenciesandsuppliers
- Supportcity-wideandecosystemmarketingactivityinpartnershipwithvenuesandkeystakeholders
Performance & Analytics
- DefineKPIsandreportingframeworksacrossthefullfunnel
- Analyseconversion,engagementandrevenueperformance
- Deliverdata-ledoptimisationandseniorstakeholderreporting
What We’re Looking For
- 7 years’marketingexperience,withatleast3yearsinasenior-levelrole
- Proveneventmarketingexperience,ideallywithinlarge-scaleB2Btechnologyorbusinessenvironments
- Experiencemanagingsignificantbudgetsandmulti-channelcampaigns
- StrongB2Btechnologysectorexposure
- Hands-onexpertisewithmarketingautomationplatforms(e.g.HubSpotorMarketo),analyticstoolsandpaiddigitalplatforms
- Demonstrablelinemanagementexperience,includingcoachinganddevelopingteammembers
You’llbecommerciallyminded,strategicallystrongandconfidentoperatingatseniorstakeholderlevel.Thisrolerequiressomeonecomfortablebalancingbrandpositioning,data-drivenacquisitionstrategyandcommercialoutcomes.
AninterestinemergingtechnologiessuchasAI,fintech,blockchainandthewiderinnovationecosystemwouldbeadvantageous.
Working Model & Benefits
HybridworkingmodelwithaminimumofthreedaysperweekinacentralLondonoffice.Theorganisationoffersstrongcareerdevelopmentpathways,internationalexposure,privatemedicalcover,enhancedleavepolicies,shareschemes,wellbeingsupportandstructuredlearningopportunities.
Ifyou’recurrentlyoperatingatSeniorMarketingManagerlevelwithinB2Beventsortechnologymarketingandarelookingforaflagship,globallyrecognisedplatformtoscalefurther,we’dbekeentodiscuss.
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
#J-18808-Ljbffr…