Senior Marketing Manager

Overview

Senior Marketing Manager – Construction Sector. Salary: Competitive + benefits. Hybrid Working.

We’re searching for a strategic and commercially driven Senior Marketing Manager to lead marketing for a major player in the UK Construction sector. Supporting residential developers, housebuilders, and commercial partners, this organisation delivers essential multi‑utility services that connect communities and enable new developments nationwide.

Responsibilities

• Define and execute the overarching marketing strategy across digital, brand, content, and demand generation.
• Develop Account-Based Marketing (ABM) approaches for key national and regional housebuilders.
• Elevate brand positioning and ensure consistent messaging across all customer and partner touchpoints.
• Lead integrated campaigns across SEO, PPC, email, paid social, PR, events, and partnerships.
• Own demand generation performance, reporting, attribution modelling, and lead funnel optimisation.
• Develop go‑to‑market plans for new products, service offerings, and infrastructure solutions.
• Produce sales enablement tools, case studies and customer advocacy programmes.
• Use insight, market intelligence and customer data to shape messaging and value propositions.
• Work cross‑functionally with sales, operations and central marketing teams to ensure joined‑up, insight‑led activity.

About You

• Proven experience in B2B and/or B2B2C marketing, ideally within utilities, infrastructure, construction, engineering, or residential development.
• Strong track record creating multi‑channel marketing strategies that drive commercial impact.
• Solid understanding of digital marketing, CRM (e.g., Salesforce), and analytics tools such as GA4.
• Exceptional stakeholder management, communication and organisational skills.
• Data-driven, commercially minded, and comfortable balancing strategy with hands-on delivery.
• CIM qualification preferred; MBA advantageous

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