About Leadly
Leadly is a fast-growing digital business building data-driven consumer products across marketing, finance and lead generation.
Our growth has been driven by performance marketing, strong data infrastructure and rapid product development. As we scale our product ecosystem, we’re looking for a Data Analyst to help turn our data into clear insight that drives better product decisions.
You’ll work closely with our Product Manager and product teams, helping shape how our products evolve using real user and performance data.
The Role
This is a product-focused data role, not just reporting.
You’ll analyse product performance, user behaviour and marketing data to uncover insights that influence product development, growth strategy and commercial performance.
You’ll sit at the intersection of product, marketing and data, helping ensure the products we build are guided by evidence, not assumption.
What You’ll Be Doing..
Product Insights
- Analyse user behaviour and product performance across our platforms
- Identify trends, opportunities and potential product improvements
- Work closely with the Product Manager to inform product roadmap decisions
Data Exploration
- Investigate large datasets to uncover insights around growth, conversion and user behaviour
- Identify anomalies, opportunities and performance drivers within our data
- Build and maintain dashboards that track key product and business metrics
- Translate complex datasets into clear, actionable insights for the wider team
- Support product and marketing experimentation through data analysis
- Help measure the impact of product changes and new initiatives
- Partner with product, marketing and engineering teams to ensure we are tracking the right data
- Support decision-making across the business through clear data insights
What We’re Looking For..
- 2–4 years experience in a Data Analyst role
- Experience working with product, digital or performance marketing data
- Comfortable working in a fast-paced environment where priorities evolve quickly
- Experience working in digital marketing, lead generation or tech products
- Experience with product analytics tools (Mixpanel, Amplitude, GA4)
- Familiarity with A/B testing or experimentation frameworks
Technical Skills
- Strong SQL
- Experience with BI tools (Looker, Power BI, Tableau, Metabase or similar)
- Strong Excel / Google Sheets
- Comfortable working with large datasets
What Success Looks Like
- Product teams have clear visibility into performance and user behaviour
- Product decisions are supported by data-driven insight
- Opportunities for product improvements are identified early through analysis
- Data becomes a core part of how we build and optimise products
Why Join Leadly..
- Work directly with the product team shaping new products
- High ownership and visibility across the business
- Opportunity to influence how data is used across a growing company
- A fast-paced environment where good ideas move quickly
- Monthly Good Vibes Day; fully paid wellness days across the year focussed on self development, team bonding, or just pure fun!
- Extra holidays for service milestones + your birthday off.
- Work from anywhere policy
- A tight, ambitious team where new ideas get tested, not talked to death.
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