Growth Marketing Manager

Digital Marketing Manager – Fashion – Up to £60k (3 days in the office/ 2 days home)

Greater London, England, United Kingdom

1 week ago

As our Digital Marketing Manager, you will build and own our marketing engine from the ground up. This is a high‑impact, hands‑on role where you’ll create the programs, systems, and strategies that drive measurable pipeline for our enterprise sales team.

What You’ll Do

Build Our Marketing Motion

• Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth
• Build our SEO program, content strategy, and website optimization from scratch
• Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline
• Scale webinars and events: own setup, execution, and follow‑up that drives ongoing revenue
• Create lifecycle marketing programs and email campaigns that move prospects through the funnel

Drive Pipeline & Revenue

• Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
• Run high‑ROI paid campaigns with strict performance accountability
• Establish marketing analytics that track the full funnel from traffic to revenue
• Build co‑marketing initiatives and partnerships that expand reach

Set the Foundation for Scale

• Manage our CMS, forms, tracking infrastructure, and experimentation framework
• Define dashboards and attribution models that inform strategy across the business
• Establish standards, processes, and best practices that will scale with the team

What We’re Looking For

Required Background

• 5‑8 years in B2B SaaS marketing with hands‑on demand generation experience
• Experience scaling through Series A to C/D at enterprise sales‑led companies
• Built pipeline without big brand backing; you know how to generate results from scratch
• Deep experience across content, digital, paid, email, webinars, and events
• Led small teams (1‑4 people) while staying hands‑on with execution

You Must Have

• Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
• Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes
• Technical proficiency with HubSpot, Salesforce, and marketing tools – you can build reports and optimize programs independently
• Performance‑driven mindset from a high‑accountability marketing culture
• Track record of building programs yourself, not just managing processes or people

You’ll Thrive Here If

• You’re equally comfortable setting strategy and executing in the trenches
• You thrive working autonomously and figuring things out
• You want direct impact on company trajectory, not just a defined role
• You’re opinionated about what works but ruthlessly data‑driven

Recruitment Process

• Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Mochi
• Skills deep‑dive interview (2×30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team
• Case study presentation (45 min) — Present a take‑home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style
• Final conversation with founder & offer — Alignment on role, vision, and next steps

#J-18808-Ljbffr…