Marketing Analytics & Business Intelligence Analyst

About Peak21

Peak21 specializes in acquiring and scaling consumer brands across the United States, Europe, and Asia. Our portfolio exceeds $200M in annual revenue, fully bootstrapped and profitable. We combine rigorous data analytics, world-class marketing execution, and an operator mindset to accelerate the growth of beloved D2C brands.

Why this role is unique

• Understand our customers deeply through data and help redesign our entire marketing engine
• Shape what products we build and where the brand expands
• Provide insight that informs decisions on new categories and future business lines
• Stay ahead of emerging trends in marketing and D2C brands, leveraging the latest tools strategically to drive measurable business outcomes
• Work directly with the founders and our Head of Growth on high impact strategic initiatives

What You’ll Do

Marketing & Growth Insights

• Identify the drivers behind winning ads and creatives to find scaling opportunities across different product lines
• Evaluate customer acquisition funnel performance across different marketing channels
• Work with the creative team to empirically test new hypotheses based on data and guide marketing initiatives
• Own tracking marketing performance and effectively communicate results through dashboards and reporting

Customer & Market Analytics

• Analyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insights
• Build segmentation models to identify high-value and high-potential customer groups
• Evaluate product lines to understand drivers of repeat purchases, profitability, and lifetime value (LTV)
• Conduct competitive research and market analysis to uncover whitespace and new product opportunities

New Product & Business Line Strategy

• Assess demand for future product launches and category expansion
• Build simple business cases (TAM, unit economics, margins, payback)
• Research new markets, partnerships, or adjacent business opportunities
• Work with founders to model revenue scenarios and impact

Generalist Business Development

• Identify new growth opportunities
• Support due diligence for potential acquisitions or collaborations
• Improve systems around analytics, reporting, and decision-making
• Present insights directly to leadership weekly

Who You Are

• A recent graduate from a quantitative or analytical program (Data Analytics, Engineering, Economics, Computer Science, Business Analytics, etc.)
• Deeply curious about consumer behaviour, e-commerce, and digital marketing
• Strong analytical skills – Proficient in Excel/Sheets, Python; SQL experience would be beneficial
• Able to turn data into actionable insights that can lead to real impact, not just dashboards
• Strong communicator who can simplify complex concepts for diverse audiences
• Passionate about product strategy, advertising and understanding customers
• Self-starter who thrives in fast, high-growth environments
• Coachable, ambitious, and excited to grow our business and build something meaningful

Bonus

• Prior experience with D2C, e-commerce, paid ads, or analytics tools
• Exposure to Meta Ads Manager, Google Ads Manager, GA4, Looker Studio, or similar platforms is a plus
• An interest in consumer brands is a must

Kickstart Your Career in Marketing Analytics & Growth

• Join a highly analytical consumer growth group – ideal for young talent wanting to learn marketing from first principles, not textbook templates
• Work alongside experienced entrepreneurs (ex‑McKinsey, ex‑Rocket Internet, operators who have built 9‑figure brands)
• Get meaningful responsibility from day one – your insights will impact real dollars and real decisions
• Competitive compensation and fast promotion path
• No bureaucracy, no “big company” politics – speed, ownership, and high learning velocity

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