Marketing & Commercial Manager

Duties and Responsibilities

• Oversee integrated marketing campaigns (digital, retail, trade, and distribution channels).
• Develop and implement annual and long‑term marketing strategies aligned with company growth objectives.
• Define and strengthen brand positioning across UK and international markets.
• Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities.
• Monitor marketing performance metrics and adjust strategies accordingly.
• Ensure cohesive brand messaging across e‑commerce, retail, wholesale, and distribution partners.
• Manage new product launches, seasonal campaigns, and promotional activities.
• Protect and enhance brand equity across all markets.
• Manage CRM strategies to improve customer retention and lifetime value.
• Develop and execute commercial strategies to drive revenue growth and profitability.
• Monitor pricing strategies, margins, and promotional ROI.
• Oversee performance of sales.
• Set sales targets and KPIs.
• Work closely with sales and operations teams to optimise stock planning and forecasting.
• Collaborate with product development teams to align product range with market demand.
• Prepare and manage annual marketing and commercial budgets.
• Forecast revenue performance and provide regular reports to senior management.
• Ensure cost control and profitability targets are met.
• Lead, mentor, and develop the marketing and commercial team.
• Manage relationships with marketing agencies, media partners, and service providers.
• Produce regular reports on sales performance, marketing effectiveness, and commercial KPIs.
• Present strategic recommendations to senior leadership.
• Monitor industry trends and competitor activity.

Required Skills & Experience

• Relevant experience in marketing and commercial management.
• Strong digital marketing and e‑commerce expertise.
• Excellent negotiation and key account management skills.
• Leadership and team management experience.

Experience: Required

Employment: Full‑time

Salary: £31,000 – £36,000 yearly

About Troop London (UK) Limited

Troop London® was conceptualised with one thing in mind – to craft masterpieces from the fabrics and to be more than just a style statement, but a way of life. Born in London, our ranges personify the classic British character…

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