Video & Static Content Manager (advertising & social media)

Company: Critical Playground LLC
Apply for the Video & Static Content Manager (advertising & social media)
Location: London
Job Description:

We’re hiring a Video & Static Content Manager at Swishes

Swishes is a fun and aspirational prize draw platform where people can win luxury designer items and experiences – designer handbags, beauty products, tech, holidays and more.

We’re looking for a Content Manager to own and elevate all content across Swishes—from paid ads to organic social to editorial, in order to build a brand that feels distinctive and engaging.

This is a hands‑on, creative‑meets‑commercial role. You’ll be responsible for not just how Swishes looks and sounds, but how it performs.

What You’ll Be Doing

Creative Direction, Production & On‑Camera Presence

  • Lead the conception and creation of all static and video adverts across paid media channels
  • Act as a key on‑screen presence for Swishes, confidently featuring in both video and static content
  • Develop scroll‑stopping, personality‑led creative for platforms including Instagram, Facebook, TikTok and beyond
  • Own the full content lifecycle—from idea and scripting through to filming, editing, and iteration

Social Media Ownership

  • Plan and manage all social content across all platforms
  • Be a recognisable face and voice of the brand, regularly appearing in content to build trust and engagement
  • Build a consistent, distinctive brand voice and visual identity
  • Create engaging, high‑frequency, personality‑driven content designed to grow and convert audiences

Editorial & Prize Content

  • Oversee all editorial prize content, ensuring each competition feels premium and compelling
  • Direct and manage product photography and videography for prize items

Commercial Collaboration

  • Contribute to prize selection, balancing desirability, budget, and frequency
  • Work closely with marketing and performance teams to:
    • Interpret competition performance data
    • Apply paid media insights to improve creative output
  • Continuously optimise content based on what drives engagement and conversions

What We’re Looking For

  • Proven experience in content creation, social media, or creative marketing roles
  • Comfortable and confident appearing on camera, with the ability to represent the brand across both video and static content
  • Strong understanding of paid social creative that converts
  • A sharp eye for luxury, design, and visual storytelling
  • Comfortable writing scripts and delivering them on‑screen across short‑form video
  • Highly organised with the ability to manage multiple content streams simultaneously
  • Commercially aware – able to balance creativity with performance data

Bonus Points

  • Experience working with DTC brands, prize draws, or fast‑growth startups
  • Background in luxury, fashion, or lifestyle content
  • Confidence both in front of and behind the camera – from presenting to directing shoots or working with freelancers/creators

Why Join Swishes?

  • Be a core part of building a brand from the ground up
  • Full creative ownership with real impact on growth
  • Fast‑paced, entrepreneurial environment where ideas move quickly
  • Opportunity to shape the look, feel, and voice of an emerging brand

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Posted: May 1st, 2026