About the Role
We are looking for a creative and culturally plugged‑in Social Media & Partnerships Manager to help grow Freddie’s Flowers social presence into the no.1 community for flower enthusiasts.
Reporting into the Brand Director and working closely with our in‑house creative team, you will lead our organic social presence, shape channel strategy, create social‑first content, and build an engaged community that genuinely loves flowers, creativity and the Freddie’s Flowers brand. In addition, you will play a key role in deciding which other like‑minded brands and people we partner with to spread the message further – whether through events, content or full‑bloom collaborations.
What You’ll Do
- Lead and evolve our social channel strategy working alongside the Brand Director, with a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
- Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
- Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
- Create engaging social‑first content—either hands‑on yourself or in collaboration with our in‑house design and creative team
- Partner closely with the Founder’s social channels to create aligned and culturally relevant content
- Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross‑pollinate content and messaging
- Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
- Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test‑and‑learn strategy
- Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive, educating those around you on the evolving social landscape
- Help build a thriving online and offline community of engaged flower enthusiasts, creating positive experiences and hosting in‑person events people want to share, working alongside our sales, customer and CRM teams
- Work with the Brand Director to create a program of partnerships, events and collaborations with like‑minded brands and creators that engage the community and support customer acquisition
- Be willing to support across a wider scope of projects during peak campaign moments as a central part of a small‑but‑mighty brand marketing team
Requirements
- 3‑5+ years’ experience in social media for a lifestyle, culture or consumer brand
- Deep understanding of Instagram and TikTok, including trends, formats and storytelling
- Strong project manager, able to turn ideas into reality
- Strong creative instincts with the ability to create engaging content at speed
- Experience filming, editing and producing short‑form video content
- Confident using tools such as CapCut, Canva and Adobe Creative Suite
- Strong understanding of social analytics and performance reporting
- Excellent copywriting and editorial instincts
- Previous event production experience preferred but not essential
- A genuine passion for community‑building, creativity and culture — and most importantly, a love of flowers!
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH where applicable
- Learning and Development Support
- Cycle‑to‑work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
Inclusion
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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