Head of Marketing and Brand

Overview

The Head of Brand and Marketing leads strategy to drive awareness, demand and growth across LSE’s lifelong learning portfolio, overseeing brand, campaigns and digital channels. They work with the Director of Commercial & Growth to strengthen global positioning, lead a brand review and launch a new website, while building a high-performing, results-driven team.

The London School of Economics and Political Science (LSE) is a world-leading social science university with an outstanding global reputation in London.

Responsibilities

• Marketing strategy and planning
  • Set annual strategy aligned to revenue goals
  • Drive lead generation, pipeline and conversion (B2C/B2B)
  • Use market insight and research to guide decisions
  • Manage budget, performance and ROI improvement
  • Lead market intelligence on trends and competitors
• Brand and communications
  • Lead brand identity and ensure consistency
  • Oversee communications and content strategy
  • Support brand review and digital transformation
  • Lead website redevelopment and digital presence
  • Align with central LSE communications
• Digital marketing and CRM
  • Lead digital strategy across all channels
  • Improve user experience and conversion
  • Develop CRM and marketing automation
  • Manage external agencies
• Leadership and people management
  • Lead and develop the marketing team
  • Set objectives and manage performance
  • Oversee agencies and ways of working

Profile (Qualifications & experience)

• Degree-level education or equivalent experience
• Marketing qualification (e.g. CIM) or related postgraduate study
• Senior marketing experience in HE, executive education or similar commercial sector
• Proven success delivering integrated marketing strategies with measurable growth
• Strong experience across B2C and B2B multi-channel marketing, especially digital and content
• Experience managing brand identity and multi-product marketing
• Track record of leading and developing high-performing teams
• Experience managing marketing budgets and reporting ROI
• Experience using CRM and marketing automation tools (e.g. Salesforce, HubSpot)
• Experience delivering major website/digital transformation projects
• Experience managing external agencies across marketing disciplines

Job Offer

• 3 days a week in the University – Central London
• Band 8a opportunity
• Permanent role – role is vacant
• Leading a new function at LSE for lifelong learning

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