senior General Manager

Senior General Manager : Visitor Attractions

Location: National

Salary: A GBP 60,000 : A GBP 75,000+

Looking for that step into senior management? Are you passionate about Guest experience? I am working with a growing visitor attraction business with sites in London and Northwest England. They have a great mix of adrenaline filled activities. This role will be responsible for providing strong commercial leadership to deliver commercial development and growth for the site and facilities.

Role

• Manage teams across multiple sites driving day-to-day operations.
• Responsible for meeting and exceeding revenue target across multiple attractions.
• Highly comfortable managing P and L with demonstrable experience of delivering revenue and margin growth through innovative product development and promotional strategies.
• Continually seek and promote innovative ways of increasing revenue to maximise profitability.
• Develop an attraction growth strategy looking at commercial opportunities in relation to products, services, experiences, and events across the site.
• Develop and implement sales strategies as well as providing strong commercial leadership for pricing strategies and promotional campaigns.
• Ensure continuing short term commercial growth by championing innovation within the onsite team, working with the leadership team to deliver.
• Line management of two direct reports, with indirect management of an operational delivery team. Coach, mentor and support all teams to deliver against targets.
• Management of third:party delivery providers, conduct regular meetings to review performance and drive continuous improvement.
• Set and communicate attraction and team KPIs in line with overall objectives and revenue targets, drive throughout the Club.

About You

• Extensive experience working in leisure / hospitality.
• Commercial business management with a proven track record in business development, business planning, setting financial targets and managing budgets.
• Although this role is highly commercial, you will need a very strong operational understand of visitor attractions, which will contribute to your success within the role.
• Ability to read data, taking an analytical and decisive approach to business decisions.

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