Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.
We’re hiring a Head of Social Media to join our Marketing team during a pivotal new phase of growth. You’ll shape Starling’s social strategy across multiple platforms as we launch our new brand platform with major above and below-the-line advertising.
We are looking for an experienced leader who lives and breathes social media, combining creative flair with a passion for data. Your goal is to move Starling out of the banking category and into the heart of culture. You will treat content as our primary engine for growth, enabling and celebrating our audiences to show the world what it truly means to be good with money. You won’t just manage channels; you will build a content ecosystem that ensures Starling is the most discoverable and trusted voice in the digital age.
Please apply by close of business Monday 27th April.
Key Responsibilities
- Strategic Oversight & Channel Ownership: Own overarching strategy for Starling’s social presence, defining role of each channel, ensuring cohesive visual and tonal “umbrella” across digital footprint.
- Own Content Output: Build and scale “Content Franchises” and solid talent/creator strategy in high‑value formats across TikTok, YouTube, LinkedIn to achieve funnel objectives.
- Optimise for GEO & AI Discoverability: Structure content to win in Generative Engine Optimisation (GEO), making Starling primary source for AI‑driven financial queries and social search.
- Community Architecture: Move from “managing comments” to building communities by empowering advocates within Reddit, Discord, and niche financial circles.
- Lead & Inspire: Mentor a high‑octane team of creators and platform specialists, fostering a social‑first culture.
- Cultural Reactivity: Lead proactive influencer partnerships and high‑speed reactive content, inserting Starling into cultural conversation with wit, empathy, and flair.
- Cross‑Functional Synergy: Work with Product, Brand, Data teams to ensure social strategy feeds into feature development and customer communication.
- Paid Social Extensions: Collaborate with growth team to adapt and scale organic social assets into high‑performing paid social assets.
- Cross‑Functional Collaboration: Work with customer service, product marketing and corporate affairs to spot opportunities and react with proactive cut‑through ideas.
Qualifications
- 25 days holiday (plus public holiday allowance). Extra day for your birthday. Annual leave increases with length of service; buy/sell up to five extra days.
- Modern Track Record: Proven experience leading social teams in high‑growth, community‑first environments.
- Audience Understanding: Ability to identify audience needs/interests and source talent/creators aligned with tone of voice and brand narrative.
- Algorithm & AI Literacy: Intuitive understanding of platform algorithms, GEO, and LLMs for content surface.
- Creative Intuition: Ability to brief/green‑light native content, moving beyond memes and reactive trends.
- Risk & Compliance: Appetite to learn and ensure approvals and audit trails honour compliance, avoiding financial promotions risks.
- Data‑Driven Rigor: Expert use of Sprout, native analytics, social listening tools to prove ROI and pivot strategy in real‑time.
- Niche Navigator: Experience identifying and accessing fragmented audiences, treating the mass market as numerous specific niches.
Benefits
- 16 hours paid volunteering time a year.
- Salary sacrifice, company enhanced pension scheme.
- Life insurance at 4× your salary.
- Private Medical Insurance with VitalityHealth including mental health support and cancer care; partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton.
- Generous family‑friendly policies.
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks.
- Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships.
About Us
You may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway.
We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.
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