Business Development Lead – 12 Month Fixed Term – Circle Health Group

Business Development Lead – Sarum Road Hospital – 37.5 Hours & Fixed Term – Salary: Up to £40,000 per year (depending on level of experience, training and qualification)

Overview

Sarum Road Hospital, part of Circle Health Group, is located in Winchester. We are seeking a Business Development Lead to join our Marketing department. The role is full‑time, requires flexible shift patterns, and contributes to delivering the hospital’s commercial strategy.

Duties

• Work with the Executive Director and senior management to devise and implement a sales and marketing strategy that delivers budgeted activity across all payor groups.
• Produce and maintain the hospital sales and marketing tactical action plan, detailing key initiatives that will drive sales performance.
• Define and execute a local consumer marketing strategy, ensuring activity aligns with local market and national strategies, with high‑standard collateral that conforms to brand guidelines and delivers a proven return on investment.
• Develop and drive an annual plan of consumer events to support the achievement of hospital sales targets.
• Support the implementation and tracking of a senior‑management team‑wide consultant account management programme, including initiatives to acquire new consultants and specialties, and to grow consultants’ practices.
• Set targets for primary care referrals in line with the hospital’s operational plan.
• Comply with all relevant mandatory training.

Qualifications & Criteria

• Strategy development and implementation experience.
• Experience in developing and implementing sales and marketing plans.
• Strong negotiation skills.
• Effective written and oral presentation skills.
• Key account management experience, including stakeholder engagement.
• Experience in customer‑relations management/business‑to‑business sales.

Salary & Benefits

• Up to £40,000 per year, dependent on experience.
• 25 days holiday + bank holidays (30 days with service).
• Private Pension Scheme.
• Private Healthcare Scheme, covering pre‑existing medical conditions.
• Friends & Family Hospital Discounts.
• Family‑friendly policies, including enhanced maternity, paternity and adoption pay.
• Non‑contributory life insurance.
• Staff engagement hub with discounts, rewards and voluntary benefits.
• Wellbeing resources, tools and services.
• Employee recognition programmes.
• Industry‑leading training and development opportunities.

Circle Health Group is committed to creating a diverse workforce and offers inclusive opportunities for all. Our principle values – self‑less, compassionate, committed, collaborative, brave, agile, tenacious and creative – guide our culture and purpose.

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