Lead UI/UX Designer

• Lead the end-to-end UX/UI process (discovery, flows, wireframes, prototypes, visual design) across web & mobile.
• Build and govern a token-driven design system (components, patterns, accessibility) and partner with front-end to maintain a matching component library.
• Own brand design: visual identity, typography, colour, icons/illustrations, motion guidelines, asset kits.
• Own zerothcode.com and marketing experiences: landing pages, conversion flows, blogs, gated content, and campaign assets.
• Plan & run user research and usability testing; create personas/journeys and translate insights into prioritised backlogs.
• Ensure accessibility (WCAG AA), responsive rules, empty/error states, and content guidelines are first-class.
• Drive design→development handoff quality (Figma libraries/variables, specs, versioning) and support engineers during build.
• Set metrics (task success, conversion, time-to-complete, NPS/CSAT) and iterate using analytics/experiments.
• Collaborate cross-functionally on roadmaps, scope, and timelines; work in Agile squads.
• Mentor designers/contractors; contribute to hiring and design ops.

Requirements

• Proven track record designing public-facing web/mobile products and high-converting marketing sites; strong portfolio.
• Expert Figma (Auto Layout, variables, libraries, interactive prototyping).
• Experience creating and scaling design systems; clear documentation skills.
• Strong UX craft for data-heavy UIs (tables, dashboards, filters, charts) and complex forms.
• Solid understanding of WCAG AA, responsive design, and content design principles.
• Comfortable collaborating with engineers; working knowledge of HTML/CSS and modern FE frameworks (awareness).
• Excellent communication; confident presenting research and defending decisions with evidence.
• Nice to have: motion/animation, A/B testing, analytics (GA4/Amplitude), white-label theming, B2B/SaaS or fintech exposure.

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