About The Role
As Head of Social, you will shape and lead Tropic’s social vision across every platform. This is a senior leadership role for someone with the presence and credibility to inspire a talented team, while partnering closely with our Founder, Susie Ma, and Managing Director, Carlton Connell.
You’ll take us beyond business-as-usual social. With a platform-first mindset, you’ll unlock bold, commercially driven growth, particularly accelerating TikTok as a powerful sales and community channel. At the same time, you’ll elevate and amplify Susie’s personal brand during her time as a guest Dragon on Dragons’ Den, ensuring we maximise this cultural moment with clarity, creativity and impact.
Key Responsibilities
Strategic Leadership & Innovation
- Founder Brand Building: Partner directly with Susie Ma to develop her personal brand across LinkedIn, Instagram, and TikTok, translating her journey as a CEO and Dragon into raw, authentic, and high-impact content.
- Platform Evolution: Lead the expansion into new channels, specifically driving the strategy for TikTok to become a core engine for growth and community engagement.
- Data-Driven Growth: Implement a rigorous test and learn culture, using data and insights to prove the ROI of social activities and refine content strategies based on what truly resonates.
Team Leadership & Execution
- Team Management: Lead and mentor the organic social media team, providing clear direction, prioritisation and professional development.
- Senior Stakeholder Management: Act as a senior voice in the room, possessing the leadership to push for innovative, high-engagement content over traditional corporate messaging.
- Community Integration: Ensure our 20,000+ Ambassadors remain central to our social storytelling, equipping them with the inspiration and tools to share the Tropic story authentically.
Cross-Functional Collaboration
- Integrated Campaigns: Work closely with Creative, Digital, PR, and Performance teams to ensure social content is joined-up and consistent across the full marketing mix.
- Brand Experience: Ensure the social strategy aligns with the broader Brand and Growth objectives, balancing commercial needs with deep emotional brand connection.
What We’re Looking For
- Extensive Experience: Minimum 8–10 years’ experience in social media and content, ideally with a background in luxury beauty, lifestyle, or high-growth D2C brands.
- Leadership Skill: Proven experience managing teams and high-profile personal/founder brands. You are a leader who can earn trust and push boundaries with senior executives.
- Platform Mastery: A deep, native understanding of the full social landscape (TikTok, Instagram, LinkedIn, etc.) and how to tailor content to each.
- Resilience & Persuasion: The ability to navigate strong opinions and land creative ideas through the use of data, examples, and strategic rationale.
- Purpose-Driven: A passionate advocate for Tropic’s “Infinite Purpose,” ensuring our 10% for the World commitment is woven meaningfully into our social narrative.
What We Offer
- Employment Type: Full‑time, Monday to Friday, 9am to 5pm.
- Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
- Hybrid Working: Blend of office and remote working with a minimum of 3 days in the office.
- Salary: Competitive.
- Benefits: Hybrid working, up to 33 days holiday, enhanced family leave, private medical insurance, Medicash plan, life insurance, EAP through Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, cycle to work and electric car schemes, free breakfast bar, dog‑friendly HQ with chill zone and pool table, on‑site parking, regular social events, and well‑being treats.
- Start Date: Immediate.
About Tropic
Tropic Skincare is a fast‑growing beauty brand focused on vegan, cruelty‑free, and carbon‑neutral products. Our purpose is to create a healthier, greener, and more empowered world.
Tropic’s Commitment to Equal Opportunities
Our team is as diverse as it is talented. We cultivate a culture of respect and belonging, value every candidate, and provide reasonable accommodations for applicants with disabilities at every stage of the hiring process.
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