Head of E-Commerce

Head of eCommerce (DTC / Consumer Tech) – UK (Hybrid)

We’re partnering with a high-growth, venture-backed consumer brand operating at the intersection of technology, content, and family-focused products.

The business has scaled rapidly across international markets and is now looking for a Head of eCommerce to own and accelerate global digital revenue performance.

The Role

This is a commercially driven leadership role with full ownership of the digital P&L, responsible for driving revenue growth, profitability, and customer lifetime value across all eCommerce channels.

You will lead trading strategy, optimise performance across the funnel, and build a high-performing team in a fast-paced, scaling environment.

Key Responsibilities

• Own and deliver the eCommerce P&L, balancing growth and profitability
• Lead weekly/monthly trading cadence, forecasting and performance analysis
• Define pricing, discounting, bundling and promotional strategy
• Drive improvements in conversion rate, AOV, and retention
• Optimise the end-to-end customer journey (UX, checkout, merchandising)
• Partner with Marketing to improve paid media, SEO, CRM, and social commerce
• Collaborate cross-functionally with Product, Tech, Supply Chain & CX
• Use data (cohort analysis, attribution, unit economics) to inform decisions
• Build and lead a high-performing eCommerce/trading team
• Develop and execute a scalable commerce roadmap (web & app)

What We’re Looking For

• Proven leadership experience in eCommerce / DTC environments
• Strong commercial ownership of online revenue and trading performanceDeep experience with platforms like Shopify (essential)
• Strong analytical capability (GA, testing, performance modelling)
• Experience scaling conversion, LTV, and retention
• Strong understanding of performance marketing & omnichannel commerce
• Comfortable working cross-functionally with Product & Tech teams
• Experience in high-growth / scale-up environments preferred
• Strong leadership and stakeholder management skills

Why Join?

• Fast-growing, category-leading consumer brand
• Strong culture of experimentation and innovation
• Opportunity to shape global eCommerce strategy

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