Insights Analyst

We’re looking for an Insights Analyst to join the Digital team at Harrods, sitting within the Loyalty & CRM Insights team. You’ll play a key role in shaping how we understand, engage, and grow our Rewards customer base through data-driven insight.

Responsibilities

• Partner closely with Loyalty teams to uncover customer insights.
• Improve campaign effectiveness and bring clarity to complex questions.
• Experiment with analytical approaches and stay curious about data science and ML commercial applications.
• Own analytical projects end-to-end, from problem definition to storytelling and impact measurement.
• Translate complex analysis into clear, actionable insight for both technical and non-technical audiences.
• Work with Loyalty stakeholders on reporting, campaign planning, and optimisation of customer communications.
• Recommend ways to enhance brand relevance and keep the Loyalty Programme engaging, meaningful, and valuable for customers.
• Track KPIs and contribute to longer-term effectiveness initiatives.
• Measure impact using control groups, A/B testing, proxy groups, and uplift analysis.
• Share insights, learnings, and methodologies to help raise overall data maturity.
• Build commercial acumen, linking insight to customer value and business outcome.

Qualifications

• Analytical, curious, and comfortable with data.
• Solid skills in SQL, Excel, and PowerPoint (visualisation tools a plus).
• Background in Statistics, Mathematics, Science, Business, or similar with experience with customer or consumer data.
• Understanding of personalised Loyalty/CRM/Marketing activity.
• Strong attention to detail and stakeholder management.
• A passion for using data to influence decisions.
• Curiosity about ML and data science techniques.
• A mindset of experimentation and continuous improvement.
• Appetite to build commercial understanding.

Benefits

• Company pension.
• Flexible working.
• 25 days holiday.
• Birthday off.
• Up to 33% in-store discount.
• Season ticket loan.

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