About the role
The FTC Planning Business Director, a mat cover role, sits within the Pfizer International Media Hub, leading end-to-end global media strategy, planning, and activation across 60+ markets, with a strong focus on driving best practice, campaign performance, and brand growth.
The position requires a strategic, digitally grounded leader who can bridge global frameworks with local market execution while influencing stakeholders and elevating planning standards.
Key success hinges on multi-market campaign ownership, data-led storytelling, and strong cross‑functional collaboration across media, creative, and analytics teams.
Responsibilities
Scope: Global (60+ markets, ex‑US)
- Global media strategy + end-to-end campaign ownership
- Planning best practice + governance across markets
- Vendor management + innovation POVs
- Measurement, optimisation, and test & learn programmes
Qualifications
- Strong multi‑market planning experience
- Deep digital + analytics understanding
- Pharma/HCP experience preferred
- Confident storyteller with senior stakeholder exposure
Additional information
Zenith International offers a wide range of benefits to support our employees. Highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients’ office four days per week.
Equal Opportunities
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
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