General Manager, Commercial (London)

The Peninsula Londonrepresentsa defining ultra luxury asset within The Hongkong and Shanghai Hotels portfolio. Situated in Belgravia, it reflects a contemporary expression of the Peninsula brand, rooted inheritageand shaped for a global luxury audience.

In this newly established role, we are seeking a General Manager,Commercialto define the commercial direction of this flagship property. This critical leadership position will shape the next chapter of growth, strengthen our hotel’s positioning being at the forefront of luxury hospitality, and deepen the brand’s resonance in one of the world’s most exacting markets.

Key Accountabilities

• Define and lead the overall commercial strategy across Rooms, Food and Beverage, Spa, Residences, Retail and Experiences
• Drive revenue growth, market share, and profitability through integrated commercial planning
• Oversee pricing, demand strategy, and distribution in partnership with Revenue Management
• Direct annual budgeting, forecasting, and long-term commercial planning
• Provide leadership across brand, marketing, communications, and demand generation
• Ensure consistent brand positioning and expression across all guest touchpoints
• Guide integrated marketing across digital, CRM, partnerships, PR and experiential channels
• Establish and steer global and regional sales strategies across key segments including leisure, corporate and luxury travel
• Develop and maintain high-value partnerships with luxury brands, travel advisors and strategic partners
• Lead and inspire a senior, multi-disciplinary commercial team across Sales, Marketing, Revenue and Digital
• Act as a strategic partner to Operations, Finance and Brand teams to ensure alignment and execution
• Serve as a delegate to the Managing Director where required to support continuity of leadership
• Monitor market trends, competitive dynamics and evolving luxury consumer behaviours
• Identify and develop new revenue streams and commercial opportunities
• Leverage data, insights and technology to optimise performance and decision making

General Requirements

• Extensive senior commercial leadership experience within luxury hospitality, lifestyle or premium sectors (ideal profile will have regional, cluster or similar experience leading flagship hotels)
• Strong expertise in brand strategy, marketing and demand generation
• Proven ability to deliver sustainable revenue growth while maintaining brand integrity
• Deep understanding of sales, revenue management and distribution channels
• Strategic thinker with strong analytical capability and sound commercial judgement
• Experienced in leading senior teams and influencing at executive level
• Internationally minded with strong cultural awareness and extensive industry relationships

This opportunity is to be based on-site at The Peninsula London in Belgravia.

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