Growth & Partnerships Manager
Hybrid | £45,000 (OTE £60,000)
We’re looking for a commercially driven Growth & Partnerships Manager to build and own new distribution channels for Leadly.
This is not a traditional affiliate management role.
You will be responsible for identifying, negotiating and launching strategic partnerships that drive high-quality traffic into our funnel.
This could include:
- Brand partnerships
- App placements
- Media owners
- Offline advertising placements (QR, in-location marketing, posters)
- Data partnerships
- Strategic introducer agreements
You’ll think beyond networks and traditional CPA affiliates. This is about creating scalable commercial agreements that unlock new growth routes.
Key Responsibilities:
Growth Strategy & Channel Expansion
- Develop and own our partnership and distribution growth strategy
- Identify new routes to market across digital and offline environments
- Source, evaluate and prioritise high-potential commercial partnerships
- Build scalable traffic acquisition models outside of traditional affiliate networks
- Test new channels and validate ROI before scaling
Commercial Negotiation & Deal Structuring
- Negotiate commercial terms and partnership agreements
- Structure performance-based, hybrid or fixed-fee models where appropriate
- Ensure agreements are profitable and aligned with margin targets
- Manage contract frameworks alongside internal teams
Partnership Management
- Build long-term strategic relationships with partners
- Monitor performance across volume, quality and profitability
- Identify optimisation opportunities across live agreements
- Ensure accountability on delivery and standards
Compliance & Quality Oversight
- Ensure all partnerships align with FCA and regulatory standards
- Work closely with internal compliance and operations teams
- Maintain brand integrity across all distribution channels
Performance & Reporting
- Track performance against CPA, CPL, revenue and ROI metrics
- Analyse lead quality, conversion rates and long-term value
- Report commercial impact clearly to leadership
- Continuously refine partnership mix to maximise margin and scale
Cross-Functional Collaboration
- Work closely with Paid Media, Tech, Data and Operations teams
- Feed insights into wider growth strategy
- Align partner activity with campaign and commercial objectives
About You
Essential:
- Proven experience in growth, partnerships or business development roles
- Strong commercial negotiation experience
- Experience structuring and managing performance-based deals
- Comfortable operating in regulated or compliance-heavy sectors
- Highly commercially minded with strong financial awareness
- Proactive, opportunity-driven and confident building relationships from scratch
Desirable:
- Experience in finance, claims, insurance or lead generation
- Experience launching new traffic acquisition channels
- Knowledge of FCA-regulated marketing environments
- Experience with both digital and offline acquisition models
What You’ll Get
- Real ownership of a high-impact growth function
- Autonomy to build and shape a new channel
- Direct exposure to commercial strategy
- A fast-moving, no-corporate-fluff environment
- Hybrid working pattern 2 days per week in our central Manchester office
- Clear progression as the channel scales
- £45,000 base salary + uncapped performance-based bonus (OTE £60,000+)
- Good Vibes Days — fully paid days off for wellbeing, growth and team connection
- Extra holidays for service milestones plus your birthday off
Bring the hunger. We’ll bring the platform.
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