Head of Sales, UK

Role Overview

Head of Sales UK: own the growth engine of EatClub’s UK business, lead new venue acquisition, launch city‑wide markets, build and scale a high‑activity sales team, and embed AI‑powered sales tools and performance culture.

Key Responsibilities

• Drive UK new venue acquisition – volume, velocity, and deal quality across London and future UK cities.
• Evolve a growing BDM team into a layered structure with frontline managers.
• Lead new city launches end‑to‑end from zero pipeline to consistent weekly acquisition.
• Maintain a performance‑culture – set standards, hold accountability, coach, and sustain a high bar.
• Build the sales machine – AI, outbound tooling, and playbooks that enable the team to outperform expectations.
• Conduct pipeline reviews and performance cadences to diagnose blockers and drive results.
• Partner with BDMs on field visits, live coaching, and closing opportunities.
• Manage hiring and onboarding as the team grows toward a layered management structure.
• Work closely with Account Management to ensure clean handovers and long‑term market health.
• Plan and execute the next UK city launch.

Type of Projects

• Lead new UK city expansion – hiring locally, building initial pipeline, and ramping to consistent acquisition velocity.
• Improve team performance – assess current wins and gaps, and build coaching, structure, and accountability systems.
• Develop a frontline management layer – identify and develop BDMs ready to step into team‑lead roles.
• Implement AI‑powered sales motion – deploy tools across prospecting, pipeline management, and performance coaching.

Qualifications

• Led a high‑activity, field‑first sales team in hospitality, restaurant tech, or local business sales.
• Track record of building and scaling teams through growth, not just steady‑state performance.
• Experience leading or operating within a sales organisation of 20‑30+ BDMs, directly or through managers.
• Strong understanding of marketplace dynamics – supply, demand, liquidity, and acquisition quality.
• AI‑first approach to sales leadership – daily use of AI to drive output.
• Deep understanding of UK business culture and market dynamics.

Nice to Have

• Previous leadership of a sales team through hypergrowth or similar changes.
• Robust network in the hospitality industry.
• Experience launching a brand into a new city or market from zero.
• Familiarity with EatClub’s category – hospitality tech, dining platforms, or two‑sided marketplaces.
• Experience establishing or transitioning to a layered sales management structure.

Leadership & Cultural Fit

• Builder and operator, not just a strategist.
• Front‑of‑the‑pack leader – leading by example.
• High‑accountability – own outcomes, not just explanations.
• Fast and decisive – diagnose, decide, act, and adjust with evidence.
• Commercially sharp – understand deal quality and marketplace health.
• People developer – coach hard, back the team, and build a culture people want to join.
• AI enthusiasm.

Eligibility & Diversity

We welcome applications from people of all backgrounds, experiences, and identities. If you need adjustments to the recruitment process, please let us know.

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