Senior CRM Lead – Competition/Entertainment

Overview

As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value.

You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.

A high growth international Competition/Gaming business, based in central London.

Responsibilities

• Own and lead CRM strategy across email, push, SMS, and in-app channels
• Design and execute personalised customer journeys to drive engagement and LTV
• Build and manage audience segmentation using behavioural and transactional data
• Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
• Lead testing and optimisation of messaging, creative, and timing
• Ensure GDPR compliance and best practice in customer communications
• Report on performance and provide insights to senior stakeholders

Profile

• 7+ years’ experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
• Must have experience working in APP first marketing business in Ecommerce/B2C
• Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
• Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
• Proven ability to improve customer engagement and retention through data-led campaigns
• Excellent analytical skills with the ability to turn insight into action
• Strong stakeholder management and cross-functional collaboration skills
• Confident communicator with a creative approach to messaging

Job Offer

• Good Bonus and benefits
• A chance to be part of a growing team with big plans for 2026+

Client Details

A high growth international Competition/Gaming business, based in central London.

Desired Skills and Experience

• CRM Management
• Email Marketing
• CRM
• Gaming
• Ecommerce
• Tech
• B2C
• App
• SMS
• Mobile Marketing
• Strategy
• Campaign Management

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