Head of Organic

About The Role

We’re hiring a Head of Organic to build this capability for Paysend. This is a senior, hands‑on role for someone who can set direction, make smart trade‑offs and drive execution. You will own the strategy for organic acquisition across web and app, improve how Paysend shows up in high‑intent moments, and create the systems that allow organic growth to scale across regions.

You will lead strategy across SEO, ASO, content, technical discoverability and emerging AI‑driven search behaviours, while working closely with Product, Marketing, Engineering, Data, Brand and Compliance. The remit is global, with a strong focus on priority markets, localisation, and commercial impact.

What You’ll Do (Responsibilities)

Organic growth Strategy

• Define Paysend’s organic growth strategy across web and app, aligned to company priorities, target markets and customer demand
• Own Paysend’s organic growth strategy across SEO, ASO, content and emerging discovery channel
• Identify where organic growth can drive the greatest commercial value across key use cases, corridors, markets and customer journeys
• Create a focused view of where Paysend should win organically and how that translates into customer acquisition and business impact
• Align organic growth with brand activity, product launches and wider acquisition priorities

Build the engine for scalable organic growth

• Create a repeatable way to identify, prioritise and scale organic growth opportunities across markets
• Establish Paysend’s approach to new discovery behaviours, including how customers find and evaluate us beyond traditional search
• Make clear trade‑offs between fast‑impact improvements and longer‑term investments in technical foundations, localisation and content infrastructure

Measurement, experimentation and scale

• Define and track the metrics that matter for organic growth
• Partner with Data on attribution, reporting and performance insight
• Build simple frameworks for prioritisation, testing and decision‑making
• Balance quick wins with long‑term growth opportunities
• Use AI where it improves speed, quality or scale

What You’ll Need To Be Successful In This Role

• Significant experience in organic growth for a high‑growth digital product
• Proven track record of scaling organic traffic and converting it into business outcomes
• Proven ability to negotiate priorities with Product and Engineering teams and navigate Compliance approval processes within highly regulated environments
• Deep expertise in SEO, ASO and content, with a strong interest & hands‑on experience in emerging discovery channels and practical experience adapting to new search behaviours
• Operate as an owner and contributor with full ownership of organic growth channel
• Strong analytical mindset and ability to prioritise opportunities by impact
• Collaborative, action‑oriented, comfortable working in a fast‑paced environment

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide
• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities
• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more
• Embrace a Principle‑Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible
• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements

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