Role Overview
The CCCM Senior Customer Marketing Manager – On Trade Spirits, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the key brands of the Spirits portfolio (Courvoisier & Jamaican Brands). Working close with the Brand Teams and Commercial teams and a strong cross functional collaborative mindset, the role evolves brand growth drivers into powerful on trade strategies that unlock our ‘first shared drink’ for the spirits portfolio in the channel.
The role is based in London and will report to the On Trade Channel Marketing Manager.
Key Responsibilities And Activities
- Insights into action – Drive actionable insights working with global, local insights / category teams & agency partners to inform On Trade Plans for priority brands on the Spirits portfolio. Identify and develop consumer and customer insights to shape effective on‑trade strategies and unlock new consumption opportunities. Staying up to date with industry trends, competitor activity, and on‑trade dynamics to inform strategy and innovation.
- X Functional Team Collaboration – Liaison with key stakeholders from Brand, Commercial teams, Business Intelligence & Finance Teams to ensure seamless integration of Omni‑Channel thinking and delivery of plans within the On Trade channel.
- Best in Class Execution – Lead overall Channel Activation Plan execution in line with Outlet Segmentation & Perfect Store Model. Drive the implementation of innovative and compelling activation programs that enhance visibility, trial and engagement in On Trade venues.
- Management of POS – Oversee the planning, production (in case of local), and allocation of point‑of‑sale supply for the year, balancing global processes and local needs.
- Orientation to Results – Drive a performance‑led mindset through rigorous pre and post evaluation of major activations to ensure maximum ROI and brand equity are delivered.
- Active participation during key moments of Corporate Calendar – Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning. Ensure on‑trade strategies are well represented and aligned within broader business priorities.
- Agency Management – Lead on the selection, briefing and ongoing management of external agencies. Ensure clear deliverables, strong creative output, effective control of budgets and timelines across channel and brand initiatives.
- Accountable for A&P management: Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams. Ensure efficient budget allocation, tracking, and compliance with financial processes.
Reporting Lines
- Reports to Channel Marketing Manager – On Trade
Other Internal Relationships
- CCCM Brand, Insights, IMC and Off Trade Teams
- Commercial Teams (Mostly NOT/RTM and IFT)
- Category Teams
- Finance
- House of Brands (Global)
External Relationships
- Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
- Creative / Experiential Activation Agencies
Experience Required
- 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/execution (client side mandatory, agency nice to have)
- On Trade Channel nice to have.
- Experience with people management nice to have.
Skills
- A dynamic, confident and excellent communicator
- Strong team player – ability to work cross functionally
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
- Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans
- Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity where relevant
- Results driven, committed to delivering and exceeding goals and targets set
- Creativity & problem solving approach
- Mobility to other Business Units is a nice to have.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
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