Overview
We’re looking for a Programmatic Business Director to join a pivotal role within our team across some of the best in class international brands in the retail market. The role will offer a mixture of strategy, management and business development to support the growth of our programmatic and display services globally.
We’re looking for a keen and highly motivated Business Director with a passion for online marketing, to define programmatic and display strategy, develop new client relationships along with overseeing the activation of campaigns. We have an integrated enthusiastic display team that plans and activates across a broad spectrum of channels to provide a unique opportunity for the right candidate. The role reports into our Head of Programmatic.
Responsibilities
- Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations
- Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning
- Act as the strategic lead in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client’s KPIs and business objectives
- Oversee all elements of the delivery, optimisation and reporting of programmatic campaigns to ensure market-leading execution
- Work with the Head of Display, and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services
- Cross-sell display to Assembly’s existing client base by working with Business Directors to proactively identify opportunities
- Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic. Nurturing publisher and Ad tech partner relationships.
- Work with the Head of Display, Ad Tech Lead, Data Scientists and Assembly Developers to develop innovative programmatic solutions and new products
Required Skills
- Senior client handling and relationship management experience essential
- Excellent communication and interpersonal skills needed for internal client and publisher relationship management
- Wide knowledge and understanding of the programmatic landscape
- Programmatic trading & planning experience
- Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial
- Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards
- Management of activity across international markets preferential but not required
Equal Opportunities
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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