Assistant Store Manager

Assistant Store Manager – French Contemporary fashion brand

London

Salary up to £45,000 plus bonus + excellent benefits

About

• French Contemporary Fashion Brand
• Excellent London Location Marylebone
• Competitive salary up to £45,000 plus annual bonus
• Opportunity to support the leadership of a high-profile boutique in London
• Work for a globally recognised premium fashion house known for quality and elevated design
• Lead and develop a team of 16-20, driving performance, service excellence, and client engagement
• Strong career progression within a leading international Premium Brand
• Excellent benefits including Private Health care, annual bonus, lunch and travel vouchers, beauty / wellness allowance, holiday and additional support days annually

Key responsibilities

• Support the Store Manager in delivering overall commercial performance and boutique excellence within a high footfall environment
• Lead, coach, and motivate a team of 16-20 to consistently exceed sales targets and service expectations through story telling
• Drive VIP clienteling strategies, including appointments, private styling, and in-store experiences
• Oversee daily operations, including stock management, VM standards, and operational efficiency
• Support recruitment and onboarding of new team members, ensure compliance with UK labour laws and internal policies
• Support P&L performance through strong commercial awareness and KPI management

About you

• Strong experience as an Assistant Store Manager or Department Manager within premium / luxury fashion retail
• Experience and desire to work within a high footfall environment, fast paced environment
• Proven success in driving sales performance within a premium / high street boutique environment
• Strong leadership skills with the ability to coach, motivate, and develop teams
• Commercially driven with a strong understanding of RTW collections, fashion trends, and luxury service standards

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