Performance Creative Lead

Our client, an exciting fast-growing brand in the women’s wellness space, is looking for a Creative Strategy Lead to join their team.

What you’ll do:

• Lead creative strategy for paid social channels, primarily Meta, with TikTok and YouTube also included
• Use customer insights, market data, and performance results to develop creative ideas and testing plans
• Manage the full creative process, including briefing, production, and a small in-house team of two direct reports, plus agency partners
• Work closely with performance marketing, brand, CRM, and product teams to ensure alignment across the customer journey
• Communicate creative testing results and business impact (like customer acquisition costs and lifetime value) to senior leadership

Who you are:

• Experienced senior creative strategist from DTC, health/wellness, or subscription businesses with strong performance marketing knowledge
• Strong creative judgment combined with commercial understanding – comfortable briefing designers and presenting to founders
• Skilled at building testing roadmaps and incorporating AI tools to improve creative production
• Collaborative team player who can partner across functions and position creative strategy as central to business growth

Why join:

• Opportunity to join a mission-led brand at a pivotal growth stage.
• Make a tangible difference in people’s lives worldwide.
• Work within a supportive, smart and low-ego team.
• Competitive salary and benefits.

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