ASO Manager

• Compensation: GBP 62,000 – GBP 88,000 – yearly

Job responsibilities

• Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings
• Conduct deep‑dive research to identify high‑intent search terms that drive not just “browsing,” but high‑value app adoption.
• Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download.
• Design and implement a content calendar for In‑App Events (iOS) and Promotional Content (Android) to drive re‑engagement and visibility.
• Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments.
• Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.

About you / Requirements

• You have a proven track record of managing ASO for high‑growth apps, and ideally in Fintech.
• You don’t just report on rankings; you understand the nuances of conversion loops and how ASO impacts the wider growth funnel.
• Experience using Custom Product Pages to improve download rate.
• You are deeply familiar with App Store Connect and Google Play Console, including their native testing tools.
• You can bridge the gap between “what the algorithm wants” and “what the user needs to see”.
• You have experience with writing high‑quality briefs for designers that balance “cool looking” with “high‑converting”.
• You are comfortable working autonomously in a fast‑paced environment and can manage stakeholders across marketing and product.

What Makes This Role Different

• This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.
• Have access to mobile engineers, designers and analysts directly in the team, so you can be sure that your plan will be implemented and you can see results of your work.
• Build our ASO strategy from scratch.
• Have an opportunity for significant growth in the role, building out a new function from the ground up.

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