Live Ops Manager, Hay Day

Company: Supercell
Apply for the Live Ops Manager, Hay Day
Location: London
Job Description:

Come drive the growth of Supercell’s games through owning and executing live operations! You will have the unique opportunity to work on some of the world’s biggest and most recognizable mobile games and directly shape how they are being operated for millions of players every day.

As a Live Ops Manager, you will deliver on goals for the growth of your game by channeling your razor‑sharp focus on performance, economy balance, and operational excellence. Delivering fantastic player experiences while maximizing long‑term commercial success is a balance you actively design and refine.

You will own the live events ecosystem, ensuring each event is built on a healthy, well‑balanced economy that interacts seamlessly with the broader game economy. This includes designing reward structures, sinks, and pacing that create meaningful progression, fair monetization opportunities, and sustainable value for players across the lifetime of the game.

You will utilize game data, competitive research, and player feedback to optimize existing and create new engagement strategies, with a strong focus on tailoring events to different player segments and progression levels rather than a one‑size‑fits‑all approach. Working closely with cross‑functional teams, you will translate these strategies into highly engaging features and events, and continuously analyze and report on engagement and monetization performance – from high‑level KPIs to deep dives into specific initiatives.

What You’ll Be Doing

  • Develop and own a live ops and monetization strategy that balances player expectations with the company’s business goals, ensuring a sustainable approach to engagement and revenue growth.
  • Drive the day‑to‑day execution of the strategy by owning the schedule, targets, and overall success of in‑game sales, offers, and live events, delivering experiences that are fun, engaging, well‑balanced, and commercially effective.
  • Design and execute live events with a strong understanding of the in‑game and live ops economy, ensuring rewards, progression, and monetization interact healthily with the broader game economy and support long‑term engagement sustainability.
  • Ensure live events are thoughtfully tailored to different player segments and progression levels, avoiding one‑size‑fits‑all solutions and creating meaningful experiences for both new and long‑term players.
  • Plan and maintain a well‑balanced event cadence that supports daily, weekly, and monthly engagement layers, ensuring appropriate pacing, variety, and freshness across the live calendar.
  • Own the roadmap of features and tools needed to grow, innovate, and continuously improve live ops, and coordinate their development with relevant cross‑functional stakeholders.
  • Work closely with cross‑functional teams – including game design, analytics, engineering, art, and marketing – to improve the player experience across short‑, mid‑, and long‑term horizons through new features, live improvements, and ongoing optimizations.
  • Together with game analysts, conduct quantitative analysis to provide key insights into product performance, evaluate the impact of live initiatives, and uncover opportunities for further engagement and monetization.
  • Conduct A/B and multivariate tests to optimize game retention, engagement, monetization, and economic balance.
  • Bring to the team a strong understanding of best‑in‑class F2P live ops practices, feature design, economy‑driven event systems, and monetization mechanics, applying learnings thoughtfully within the Hay Day ecosystem.

What You Have

  • At least 5 years of experience in free‑to‑play mobile games
  • Demonstrated track record and experience in running and growing a live free‑to‑play game
  • Sound product judgment, ability to formulate live ops strategy and present clear, measurable key results that will lead to achieving business goals
  • Hands‑on approach and impact‑driven focus on constantly pushing game performance and delivering fantastic player experiences
  • Strong experience in designing liveops systems that take into account the overall economy of the game, monetization expectations and player experience
  • Deep understanding of economy and monetization design, as well as of engagement drivers in live service games
  • Strong quantitative and analytical skills with an emphasis on metrics‑driven decision making

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Posted: May 17th, 2026