Job Title: Head of Sales – Premium Direct-to-Consumer Brand
Location: London / Hybrid – candidates must be London-based or able to spend the majority of their time in London
Why this role
This is a rare opportunity to take a high-potential premium consumer brand through its next major stage of growth.
The business has already proven its product, built a distinctive brand and created strong customer demand. What it needs now is a senior sales leader who can help turn a successful £10m revenue business into something much bigger: an international, scalable, £100m revenue business.
This is not a maintenance role. The team is capable, the foundations are strong, and the opportunity is real. The next phase requires someone with strategic vision, commercial imagination and the ability to build a sales engine that can work across multiple markets, customer types and growth channels.
What you’ll do
You will lead an international sales function across the UK, Europe and the US, taking ownership of performance across the full customer journey. This is an enquiry-led, direct-to-consumer model where customers often take weeks or months to make a decision, so success will come from understanding how to nurture demand, manage complex funnels and convert interest into revenue without turning the experience into a transactional sales process.
You will be responsible for lead conversion, pipeline management, customer follow-up, sales activity, team performance, CRM discipline, close rates, cancellation rates and overall revenue outcomes. The role will require a sharp grip on data, but also a deep understanding of premium consumer behaviour and how people make considered, high-value purchasing decisions.
Alongside day-to-day leadership, you will help shape the company’s wider commercial direction. That means developing more sophisticated sales processes, improving the use of data and AI, strengthening international market performance, exploring partnership opportunities and presenting credible, evidence-backed growth plans to senior leadership and the board.
You will need to move comfortably between strategy and execution. One day you may be building the commercial plan for a new market; the next you may be interrogating unit economics, reviewing CRM data, coaching a team member or challenging whether a proposed activity will genuinely move the needle.
About the company
Our client is a fast-growth British premium consumer brand with a direct-to-consumer model, strong product design and a modern approach to how high-value lifestyle products are sold and experienced.
The business sits in an aspirational category where brand, customer experience, trust and timing all matter. Customers do not typically buy instantly, so the sales function must know how to educate, nurture and convert people through a longer consideration journey.
The company is still lean enough for this person to have genuine influence, but established enough to have real momentum. You will work closely with the senior leadership team and have visibility across sales, marketing, customer experience, operations, partnerships and future commercial strategy.
About you
You are a senior sales leader with experience in premium or aspirational direct-to-consumer environments. You understand how to sell high-value products online or through modern consumer journeys where the decision is considered, emotional, brand-led and often supported by multiple touchpoints before conversion.
You may have worked in premium consumer goods, lifestyle products, high-value hardware, design-led products, luxury-adjacent consumer categories or another D2C environment where customer experience and commercial discipline both matter.
International experience is important. This role needs someone who can operate credibly across different markets, understand regional nuances and hold their own in senior leadership and board-level conversations.
You will be strategic, but not detached from the detail. You can create the plan, explain the assumptions behind it, defend the numbers and then help the team execute it. The business needs someone who can show their working, not just present big ideas.
This role is unlikely to suit someone whose background is mainly quick-fire retail, low-cost consumer sales, car dealerships, FMCG, appliances, or B2B services. The strongest fit will be someone who has led sales in a premium, high-consideration, D2C environment where brand experience, funnel management and customer nurturing are central to performance.
Rewards & growth
The package includes a salary of £100,000–£120,000, equity options and 25 days’ holiday.
More importantly, this role offers genuine scope. You will be joining at the point where the business is ready to scale internationally, professionalise its sales engine and build a more sophisticated route to market.
For the right person, this is a chance to shape the commercial future of a premium consumer brand, lead across multiple markets and play a central role in building something far larger than the business is today.
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